Categories: News

With mLift, Jazz enters ride hailing business

Jazz, one of the largest telecom companies in Pakistan, is stepping into the ride-hailing business with the launch of its new service named mLift.

Details about the service

mLift, although is aiming to compete against services like Uber and Careem, it works a little bit differently than those services. mLift does not need any internet connection to work. Here’s how a rider will order a ride using mLift:

  • Rider will dial 7555 on his phone
  • Based on his location, he will be connected with a free driver nearby
  • Rider and Driver will negotiate the price and destination on the call
  • When both of them will agree on a price, driver will confirm the ride
  • Driver will pick up the rider and he will pay the driver the previously agreed upon amount at the end of the trip

Main differences between mLift and other service providers

Ride-hailing and ride sharing is becoming a bigger market in Pakistan with each passing day. Both Uber and Careem have some faced some key issues due to their business model. Both are currently in thin waters with the authorities due to non-compliance with some existing business practices. They have also faced a lot of opposition from local transportation services whose business is suffering at the hands of these ride-sharing services. Another huge bottleneck is the non-availability of internet connection to a significant portion of Pakistan’s population.

mLift, supposedly, is going to counter all these issues by following a different business model. mLift will take existing transporters on board and will be able to quickly expand their services in areas where they have cellular connectivity (which is nearly the entire Pakistan).

There are, however, some key aspects where it will fall short of ride-sharing services like Uber and Careem. Firstly it doesn’t solve the headache of having to haggle before getting on a ride. Customers who are used to ordering an Uber, going to their destination, and just paying the calculated amount will have trouble going back to this primitive business model. Secondly, it doesn’t seem to offer any security benefits like ride-tracking as of yet. This may change in future but currently, there is no mention of this critical feature.

Availability

Jazz is launching mLift in Rawalpindi and Islamabad as a start and will expand to new areas in near future.

Also Check:

Sponsored
Shaoor Munir

I am passionate about technology, hardware and the future of both of them together. Email: shaoor@techjuice.pk

Share
Published by
Shaoor Munir

Recent Posts

Trump’s Influence Fuels Bitcoin to Cross $100,000

Bitcoin broke the $100,000 mark for the first time on Thursday, driven by Trump's crypto-friendly…

10 mins ago

PSX Hits New Heights, Surges by 1,800 Points to Cross 97,000

On Thursday, the Pakistan Stock Exchange (PSX) 100 Index surged by 1,781.94 points, or 1.86%,…

43 mins ago

Pakistan’s IT Minister Defends Internet Restrictions: Here’s All We Know!

Shaza Fatima Khawaja, Minister of State for IT and Telecom, made it clear on Thursday…

2 hours ago

PayPal Resolves Global Outage Impacting Thousands

PayPal, the global payment processing company, announced on Friday that it had successfully resolved a…

3 hours ago

7,300 Teaching Interns Hired Across Punjab

LAHORE: Punjab government colleges have completed the recruitment of 7,354 teaching interns. The Higher Education…

3 hours ago

Pakistani Engineers To Get Free AI Training from PEC

The Pakistan Engineering Council (PEC) is launching a free six-week online training program on Generative…

3 hours ago