WhatsApp Business to add new features for web and desktop applications

On the first birthday of Whatsapp Business application, the company has announced that it will be adding new features to its WhatsApp Business desktop and web platforms. Whatsapp claims that adding new features to web and desktop versions will save businesses time so they can get back to customers more quickly.

It has only been a year since WhatsApp Business was launched in January 2018, and over five million businesses have already signed up to the platform. In a blog post on Thursday, Whatsapp said, “In January of last year we launched the WhatsApp Business application, and now there are more than five million businesses using it to support customers, grow their businesses and serve their communities all over the world. We’re excited that we’ve helped millions of businesses grow. For example, in India, Bengaluru-based eyewear brand Glassic has told us that 30 percent of its new sales are generated through WhatsApp Business.”

Following is the list of new features and their functionality:

• Quick Replies:
  • Allows you to automate answers to common questions.
  • Simply press the “/” on your keyboard to select a quick reply and send.
• Labels:
  • Helps you organize chats.
  • Allows you to tag your chats so you can find them more easily.
• Chat List Filtering:
  • Allows you to manage your chats with filters to sort by unread messages, groups or broadcast lists.

The Facebook-owned company said that “Using these features on a computer helps businesses save time and get back to their customers quickly. We’re excited to keep growing WhatsApp Business and introducing new features that make it easy for customers to find and engage with businesses that are important to them.”

However, the blog post doesn’t mention when exactly will the new features make it to the end users, but we expect it to happen by the end of this month, if not earlier.