Mobile

Vivo’s new sub-brand Iqoo to work on futuristic smartphones

Vivo has announced a new sub-brand by the name of Iqoo which will supposedly work on innovative smartphones. Announcing sub-brands is not a new thing, Huawei does the same with Honor in which it mostly sells low to mid-range smartphones whereas Xiaomi very recently announced the PocoPhone brand which will most likely feature phones with flagship specs but a rather cheap price tag.

The company made the announcement on Weibo but it is tight-lipped regarding what the sub-brand will be working on exactly. Digital Trends predicts that judging by the announcement banner which shows an advanced cityscape, we may see flagship level devices or at least those which have beautiful designs.

Judging from Vivo‘s past history with concept phones, we can Iqoo to pick this level up a notch. It could be possible that Vivo itself would focus on mainstream smartphones whereas Iqoo will focus more on creating concept phones or testing out new designs. Last year in Feb, Vivo was the first company to show off a smartphone with an in-display fingerprint scanner plus they minimized the bezels of their phone to absolute minimum. You can see the hands-on video of Apex phone below:

Nothing has been officially announced regarding the Iqoo brand. It is quite possible Vivo will use the Mobile World Congress as a center stage for announcing its roadmap for the Iqoo brand.

Sponsored
Shaheryar Ehsan

Content Team Lead. Blogger, Content Developer, Social Media, and SEO Expert. Reach out: shaheryar.ehsan@techjuice.pk

Share
Published by
Shaheryar Ehsan
Tags: Vivo

Recent Posts

Samsung Partners with Sapphire Electronics for Local Production in Pakistan

Sapphire Electronics (Pvt) Limited, a wholly owned subsidiary of Reliance Cotton Spinning Mills Limited, has…

27 mins ago

Apple iPhone 16 Pro Max vs Google Pixel 9 Pro XL ; Key Insights You Need to Know

Apple and Google, two tech giants, have designed their latest offerings to meet the needs…

56 mins ago

What’s New in iOS 18.2.1? Here’s What You Should Know

iOS 18.2 introduces thrilling new features like Visual Intelligence, Image Playground, and upgraded writing tools.…

2 hours ago

Federal Govt Official Urges ‘Less’ Internet Use, Only for Important Matters

On Sunday, Syed Sajid Mehdi, Pakistan's Parliamentary Secretary for the Cabinet Division, proposed a solution…

2 hours ago

Federal Government Announces December 25 as Public Holiday

ISLAMABAD: The federal government has declared December 25, 2024, as a public holiday to mark…

2 hours ago

Samsung Terminates Employees Over Galaxy S25 Ultra Images Leak

An early setback occurred for Samsung's much anticipated Galaxy S25 series when unauthorized photographs of…

3 hours ago