Mobile

Vivo’s new sub-brand Iqoo to work on futuristic smartphones

Vivo has announced a new sub-brand by the name of Iqoo which will supposedly work on innovative smartphones. Announcing sub-brands is not a new thing, Huawei does the same with Honor in which it mostly sells low to mid-range smartphones whereas Xiaomi very recently announced the PocoPhone brand which will most likely feature phones with flagship specs but a rather cheap price tag.

The company made the announcement on Weibo but it is tight-lipped regarding what the sub-brand will be working on exactly. Digital Trends predicts that judging by the announcement banner which shows an advanced cityscape, we may see flagship level devices or at least those which have beautiful designs.

Judging from Vivo‘s past history with concept phones, we can Iqoo to pick this level up a notch. It could be possible that Vivo itself would focus on mainstream smartphones whereas Iqoo will focus more on creating concept phones or testing out new designs. Last year in Feb, Vivo was the first company to show off a smartphone with an in-display fingerprint scanner plus they minimized the bezels of their phone to absolute minimum. You can see the hands-on video of Apex phone below:

Nothing has been officially announced regarding the Iqoo brand. It is quite possible Vivo will use the Mobile World Congress as a center stage for announcing its roadmap for the Iqoo brand.

Sponsored
Shaheryar Ehsan

Content Team Lead. Blogger, Content Developer, Social Media, and SEO Expert. Reach out: shaheryar.ehsan@techjuice.pk

Leave a Comment
Share
Published by
Shaheryar Ehsan
Tags: Vivo

Recent Posts

Microsoft Launches AI-Powered “Support Virtual Agent” for Xbox Users

Microsoft has launched its AI-powered “Support Virtual Agent” chatbot for Xbox Insiders in the U.S.,…

4 hours ago

Musk Says Tesla Won’t Enter Smartphone Market Unless Necessary

Android Authority recently polled its users to find out if they would purchase a Tesla…

4 hours ago

Sukkur IBA Sets Seven Conditions for Conducting MDCAT

The Secretary of the Sukkur IBA Testing Agency has formally requested urgent action from the…

4 hours ago

PSEB Opens Bidding for Nationwide e-Rozgar Centers

The Pakistan Software Export Board (PSEB) has launched a nationwide program to encourage IT startups…

5 hours ago

Google Play Services Bug Disrupts Access to Apps for Pixel Users: Here’s How to Fix It

A significant issue with Google Play Services has left many Pixel users unable to access…

5 hours ago

WhatsApp Beta Partners with Google for Innovative Image Search Feature

When it comes to Android messaging apps, WhatsApp stands out as one of the best.…

6 hours ago