Mobile

Vivo’s new sub-brand Iqoo to work on futuristic smartphones

Vivo has announced a new sub-brand by the name of Iqoo which will supposedly work on innovative smartphones. Announcing sub-brands is not a new thing, Huawei does the same with Honor in which it mostly sells low to mid-range smartphones whereas Xiaomi very recently announced the PocoPhone brand which will most likely feature phones with flagship specs but a rather cheap price tag.

The company made the announcement on Weibo but it is tight-lipped regarding what the sub-brand will be working on exactly. Digital Trends predicts that judging by the announcement banner which shows an advanced cityscape, we may see flagship level devices or at least those which have beautiful designs.

Judging from Vivo‘s past history with concept phones, we can Iqoo to pick this level up a notch. It could be possible that Vivo itself would focus on mainstream smartphones whereas Iqoo will focus more on creating concept phones or testing out new designs. Last year in Feb, Vivo was the first company to show off a smartphone with an in-display fingerprint scanner plus they minimized the bezels of their phone to absolute minimum. You can see the hands-on video of Apex phone below:

Nothing has been officially announced regarding the Iqoo brand. It is quite possible Vivo will use the Mobile World Congress as a center stage for announcing its roadmap for the Iqoo brand.

Sponsored
Shaheryar Ehsan

Content Team Lead. Blogger, Content Developer, Social Media, and SEO Expert. Reach out: shaheryar.ehsan@techjuice.pk

Share
Published by
Shaheryar Ehsan
Tags: Vivo

Recent Posts

Rumors Indicate iPhone 17 May Feature Unconventional Camera Design

Apple is reportedly preparing for a significant design overhaul with its iPhone 17 series, blending…

12 hours ago

First AI-Powered Teacher Launched in Pakistan’s Private School

Karachi: A private school in Karachi has unveiled Pakistan’s first AI-powered teacher, a groundbreaking move…

14 hours ago

Yahoo Surprises Users with Its Latest Android Launcher

Third-party apps have long been a staple of the Android ecosystem, but their appeal has…

15 hours ago

Phase-II Review of PTCL-Telenor Deal Finalized by CCP

ISLAMABAD: The Competition Commission of Pakistan (CCP) has completed its Phase-II review of Pakistan Telecommunication…

15 hours ago

Xiaomi’s SU7 Achieves New Production Record, Driving Q3 Growth

Xiaomi has shattered records by producing 100,000 vehicles in just 230 days. This is nearly…

16 hours ago

Teachers Can Now Access OpenAI’s Free AI Course

OpenAI, in collaboration with nonprofit organization Common Sense Media, announced on Wednesday the launch of…

17 hours ago