Vietnam Suspends Temu Services Over Registration Issues

Temu services have apparently been banned in Vietnam owing to noncompliance with the government, more than a month after first entering Southeast Asian markets in October. Vietnamese officials announced Thursday that the online Chinese store must register with the state.

If Temu, which is owned by the Chinese e-commerce giant PDD Holdings, did not comply with Vietnamese government regulations, the Vietnamese government threatened to limit access to its Vietnamese domains and apps.

Despite the Vietnamese trade ministry’s explanation, the retail giant stated that it had completed all necessary documents for registration but failed to provide a timeline for when operations will resume in the nation.

Concerned about the substantial discounts offered by Chinese retail platforms to compete with local marketplaces, the trade ministry and local firms have been getting on Temu’s nerves.

The commerce ministry highlighted concerns about the selling of counterfeit goods as one of the factors that most influenced the Vietnamese government.

Vietnam is not the only country where Temu is struggling to establish itself, as Indonesian regulators ordered it to be removed from the Apple and Google app stores.