UC Browser has signed Shahid Afridi as its brand ambassador for the second season of Pakistan Super League.
UC Browser is a mobile browser developed by the Chinese mobile internet company, UCWeb, and is owned by Alibaba Group of China. UCWeb started its marketing campaign in Pakistan with launch of a TV Commercial which depicted fast speed of the UC Browser. The browser provides the solution to the internet problems faced by Pakistani users such as slow video buffering and downloading.
Now, UC Browser is tapping into the undying passion of Pakistanis for sports, especially cricket. The TVC commemorates the 20 exceptional years of Shahid Afridi within the field of cricket. It shows the resilience of Pakistani nation despite the unstable circumstances that have acted as a hindrance in hosting the biggest cricket league within the country. The browser shows latest information, live scores and videos of PSL with an in-app widget.
Kenny Ye, GM, Overseas Business, Alibaba Mobile Business Group, said, “Shahid Afridi is loved by millions of cricket fans because of his skills and speed in the cricket field. With the signature cloud technology, UC Browser is the fastest mobile browser as for the downloading and browsing speed, which is similar to the “Boom Boom” factor that Afridi’s skills have known to showcase. With the cooperation of Shahid Afridi and the effort of the product team, we hope to enhance the browsing experience during cricket season with the in-app widget of UC Browser, UC Cricket, which provides millions of Pakistani cricket fans with complete and up-to-date information including live scores, news, photos, videos, live tweets, commentaries, etc.”
There will be many exciting prizes for the users of UC Browser such as iPhone 7 and signed merchandise by Afridi, as well as a chance to meet him on 5th March PSL Final.
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