The Dizabo Super app used to offer handsome returns to hundreds of investors in the UAE. They gladly invested because they thought they could make up to 80% in just six months, but their dreams collapsed.
Dizabo, which came out in September 2021, called itself the “first super app” in the area. Its goal was to change the way people shop online by linking millions of customers with thousands of sellers in 22 different product categories.
The company’s motto, “the sky is the limit,” set an upbeat tone in its Deira office, where 80 people, including relationship managers, worked hard to bring in investors.
That goal has lost its shine now. The bank accounts and assets of the company have been frozen, its office has been closed by the Department of Economy and Tourism, and its 33-year-old South Indian founder, Abdul Afthab Pallikkal, is facing various cases in Dubai Courts after serving brief jail terms for payment failures.
Investors say Afthab’s goal was to make “the world’s most advanced shopping experience,” but they say he instead caused them to lose money, bounce checks, and break promises.
Dizabo’s tempting offer offered big returns: for a start-up cost of Dh43,000, investors could rent five delivery bikes backed by six post-dated checks for Dh10,000 each. Within six months, investors were promised an 80% return rate. Investors with more capital could consider purchasing four delivery vans for Dh200,000, which would yield a similarly attractive return.
But in 2023, payouts to investors stopped all of a sudden for no reason. Even though Dizabo’s leaders told founder Afthab over and over that the company was about to have a big success, he finally stopped talking to anyone.
Dissatisfied investors started meeting, created WhatsApp groups, and eventually went to court over their growing worries. Documents show that Afthab is now facing several cases. The Dubai Courts have issued arrest warrants for him and told him to pay back his owners. In the end, the government stepped in and shut down the company.
When Dizabo closed, it caused a lot of financial and emotional damage. Investors come from a wide range of countries and backgrounds, and losses are in the millions of dirhams.
Others who were affected are Ali (Emiri, Dh344,000), M. Atif (Egyptian, Dh820,000), A. Durrani (Pakistani, Dh285,000), and many more from around the world, including a Dutchman who put in Dh2 million.
Investigations have shown that Afthab is facing various charges. Despite this, he maintains his innocence and blames “unexpected challenges” for Dizabo’s crumble.
His WhatsApp conversations claimed he was innocent and that Dizabo was an original product that couldn’t be found anywhere else. He responded, “I can’t go outside due to many cases,” and said that Dizabo’s problems are not related to wrongdoing but rather to the departure of delivery drivers to bigger enterprises.
Dizabo owes 897 restaurants a total of Dh18 million; Afthab claims he will retrieve the money, saying that each restaurant owes between Dh10,000 and Dh25,000.
When contacted, though, several restaurants denied owing Dizabo any money. In fact, one was even thinking about suing the company for hurting its image by not delivering services.
Along with investors looking for answers and possible compensation, Dizabo’s recent expansion to several cities around the world has caused new worries. Many people are now asking if the troubled app could continue its illegal operations outside of the UAE.
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