Spotify, a music streaming platform, announced today that it is expanding its trial of music videos for premium subscribers to 85 additional countries. In March, the business began testing a video experiment in certain markets.
British, German, Italian, Dutch, Polish, Swedish, Brazilian, Colombian, Philippine, Indonesian, and Kenyan users were among the first to have access to Spotify’s music videos in beta. The list expanded earlier this year to include Egypt.
The United States was not specifically mentioned as one of the 85 new markets by the company. Despite being a sizable market for the streaming giant, it wasn’t included in the initial set of areas made accessible for music videos. Even with the new additions, only paid users will be able to use the music video feature.
Both desktop and mobile users get access to the service’s music videos. A simple toggle allows users to effortlessly transition between video and audio. In the past, when you flipped between audio and video, the video would automatically begin playing from the start. With the latest update, the transition is now smoother for customers.
Spotify is also putting video icons next to track names to make them easier to find in search results.
To view the video in full screen, users can rotate their phones to landscape mode. According to the business, customers who find a song and view its music video within the app are 34% more inclined to listen to the same song again the following week.
Spotify expressed its commitment to creating meaningful relationships between artists and fans with the introduction of new features such as Countdown Pages, Canvas, Clips from your artists, Artist Profiles, Live Events, and Merch. These additions aim to enhance the overall music-listening experience.
One of the main reasons why YouTube is so popular among music streaming users is because it offers built-in support for music videos. These days, Spotify is trying to convert some music video fans.
