Earlier this year, Spotify celebrated Valentine’s Day with Blend in the Pakistan market. Blend is a unique feature that combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy to get into a social listening session that is made just for you. Nothing like being able to listen to the music you all love in one playlist while gearing up to go to a picnic, getting ready for a wedding with your bridesmaids, or working out with friends.
Believe it or not, Blend just got even better. Beginning today, Spotify is now expanding the Blend family by adding two new features that give users even more ways to connect with their friends, family and even artists through music.
Updated daily, Blend is an effortless and instant way to connect– making shared listening experiences almost as easy as hitting play. Previously, users could Blend with one friend or family member at a time – but starting today on Spotify, users can:
Spotify, the world’s most popular audio streaming platform, aims at bringing music and people together through Blend. By creating connections between people based on their music preferences, Blend gives users another way to reconnect and to continue fostering moments of sharing and discovery.
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