News

Snapchat officially launches Spotlight to compete with TikTok

TikTok might be making waves nowadays, but it sure can’t breathe easy. Snap clearly has every intention of boosting its social media platform and competing directly with the popular Chinese app. This is because Snap has officially launched a new section of Snapchat called Spotlight that will bring up vertical video content from users that is more meme-y and funny instead of the usual daily Snap content.

TikTok has had quite a year, rising through the ranks to become the most downloaded app during the third quarter of 2020 and predicted to achieve over 1 billion monthly active users in 2021. However, if Snap’s recent plans are anything to go by, the Chinese behemoth can expect some very stiff competition.

You see, Snap is not only integrating a TikTok-like feature in Snapchat; it is also going to pay people to post such content on a regular basis. The company said that it will divide $1 million among the most popular creators on the app per day all the way till the end of 2020. And of course, the more viral the content, the greater the share of the $1 million that the content creator gets.

It doesn’t even matter if the person has a handful of subscribers; the amount each content creator will receive is based primarily on the number of unique views their content gets as compared to other snaps on tat particular day. Plus, creators can continue to earn from their content if it stays popular for several days.

And then there is the fact that Snap has made sure that all profiles on Spotlight will be private by default and the company has refused to keep a public comments section as well. With this level of privacy protection, and the generous financial incentive being offered, the TikTok hordes won’t mind shifting to Spotlight.

Spotlight, which will have its own dedicated tab in the app, is launching in 11 countries, including the US, UK, France, Germany, and Australia.

Sponsored
Hamza Zakir

Platonist. Humanist. Unusually edgy sometimes.

Leave a Comment
Share
Published by
Hamza Zakir

Recent Posts

Pakistani Passport Continues to Rank Among the Worst in the World

According to the most recent Henley Passport Index, Pakistan's passport is still one of the…

18 hours ago

November 9 Approaches: Will Iqbal Day Be a Public Holiday This Year?

As Iqbal Day approaches on November 9, Pakistan prepares to honor Allama Iqbal, the celebrated…

19 hours ago

Most Wanted Human Trafficker Taken Into Custody

GUJRAT: According to the Gujrat circle of the Federal Investigation Agency (FIA), they have arrested…

20 hours ago

Air Sial Starts Weekly Flights from Islamabad to Riyadh

Air Sial, one of Pakistan's leading private airlines, has officially launched its weekly flights from…

20 hours ago

Important Update on Profit Rates for Savings Schemes 

On Friday, the government stated that from November 4th, 2024, profit rates on National Savings…

22 hours ago

Pakistan to Legalize Bitcoin and Cryptocurrency Through SBP Act Amendments?

The federal government has proposed amendments to the State Bank of Pakistan (SBP) Act aimed…

22 hours ago