Snapchat finally launches universal search to simplify navigation

Snapchat has added universal search bar at the top which makes navigation much simpler.

Snapchat has been criticized for making it too tough to find new accounts to follow because it lacked any suggestions or recommended user list. Now users will be able to find accounts and stories relevant to their interest. Users can now find friends, groups, Discover publishers and Our Stories with the universal search bar.

TechCrunch reports that the interface is designed for speed so that users can locate what they’re looking for and keep snapping.

The “Quick Chat” suggestions will let users jump to a particular friend’s message thread or story a lot faster. It only added navigation buttons in June 2016, but now users will be able to get around via search. Previously, Snapchat only offered a split search interface with three boxes; finding specific conversations, accounts to follow and Stories or Discover channels.

The improved search can prove to be great marketing tools for businesses who will be able to search for and reach the target audience, and Snapchat will earn some revenue in return.

Snapchat is also allowing people now to submit to “Our Story”, the curated and themed slideshows for holidays, events and more. Users won’t have to pick a specific Our Story to submit to and instead just opt into Snapchat being able to use their posts as it wants.

These features will roll to a few users for now and will be available for all the Android and iOS users in the coming days.

Source: Techcrunch