Social Media

Snapchat CEO released redesign despite warnings from designers, report

Snapchat’s major redesign was widely unpopular, contributing to a decline in Snap’s growth. According to a report, the design was released despite reservations from Snapchat engineers and a mediocre performance during pre-launch tests. CEO Evan Spiegel decided he wanted to completely revamp the app’s design.

Evan Spiegel gave the company’s engineers a limited timeframe to complete the redesign. The report also reveals that the overall goal was to make the app easier to use. Although the CEO admitted that the design wasn’t adequately conveyed on bringing the new design to life.

Also, read Here’s why people are hating the new Snapchat update.

Spiegel did not consult with design or engineering executives about the new functionality or its intended goal. When the company tested the new design last December 2017, the results weren’t that positive as they were supposed to be, according to people who saw them.

Since the update engagement metrics have dropped and users are watching fewer Stories on Snapchat. Although, some of the Snapchat’s designers conveyed concern over the design and the testing data, but the redesign was launched anyway.

Also, read Snapchat responds to the backlash after design overhaul

However, the redesign wasn’t apparently made by Spiegel, but by a team of Snapchat designers but the CEO oversaw and approved the changes, the designers ultimately generated the plans for the redesign of the app.

The platform’s growth continues to slow down. According to the 2018 first-quarter earnings report of Snapchat, the company seems to have cut down ad revenue as well. Almost 1,257,884 and counting people have signed the petition to get the old Snapchat back. With reports swirling to ditch the much-hated redesign, Snapchat might just be able to save itself.

Sponsored
Mohammad Jamal

Mohammad Jamal is a technology writer whose expertise lies in writing news and review articles. He is a software engineer from Lahore and is currently using a Huawei Mate 10. Reach out to him at mohammad.jamal@techjuice.pk and Facebook: mohammad.jamal93.

Share
Published by
Mohammad Jamal

Recent Posts

Pakistan’s IT Minister Defends Internet Restrictions: Here’s All We Know!

Shaza Fatima Khawaja, Minister of State for IT and Telecom, made it clear on Thursday…

7 mins ago

PayPal Resolves Global Outage Impacting Thousands

PayPal, the global payment processing company, announced on Friday that it had successfully resolved a…

57 mins ago

7,300 Teaching Interns Hired Across Punjab

LAHORE: Punjab government colleges have completed the recruitment of 7,354 teaching interns. The Higher Education…

1 hour ago

Pakistani Engineers To Get Free AI Training from PEC

The Pakistan Engineering Council (PEC) is launching a free six-week online training program on Generative…

2 hours ago

VPN Ban Could Cost Pakistan’s IT Industry $1 Billion, Warns P@SHA

The Pakistan Software Houses Association (P@SHA) has raised alarms about the severe impact of the…

15 hours ago

WhatsApp Trials Group Chat Mentions in the Latest Status Update Feature

WhatsApp is rolling out a new feature in its latest Android beta version, allowing users…

15 hours ago