Samsung Empowers Rural Female Artisans by supporting their Craftsmanship through its Corporate Citizenship Initiative – Aangan

Samsung introduces the second edition of Aangan to improve the financial outlook and create opportunities for women in partnership with Kaarvan Crafts Foundation and Punjab Skill Development Fund. Through Aangan, Samsung is reviving and celebrating Pakistani female rural artisans and their craftsmanship and becoming the enabler for financial inclusivity.

The official MOU signing ceremony for this year’s edition of Aangan took place at the Samsung head office in Lahore. The MOU was signed by Mr. Roy Chang – Managing Director Samsung Electronics Pakistan, Mr. Danish Jabbar Khan – Chief Executive Officer Kaarvan Crafts Foundation and Mr. Jawad Khan – Chief Executive Officer Punjab Skill Development Fund.

Speaking at the event, Mr. Roy said: “At Samsung, our Global Corporate Citizenship vision is ‘Enabling People’. By providing education for future generations, we empower future innovators to achieve their full potential and become the next generations of leaders to pioneer positive social change.”

Aangan is an initiative that aims to revolutionize every courtyard, in every home; creating female micro-entrepreneurs (MEs) in various villages all across Punjab. Aangan started last year in partnership with Kaarvan Crafts Foundation with 80 micro-entrepreneurs (MEs) garnering massive success and helping these MEs earn an additional 12% on average and hence contributing towards their improved financial standing. This year the program has been expanded to 140 micro-entrepreneurs with the inclusion of graduates from the Skills for Market Linkages (SFML) initiative of PSDF; providing them with market linkages through the aanganpk.com marketplace and transforming skilled craftswomen into businesswomen.

Mr. Jawad Khan, CEO, PSDF said, “PSDF is keenly engaged in creating market access and linkages for its beneficiaries through the use of technology, especially for rural women, who find it difficult to identify, access and serve local and international markets. Through the Aangan platform, PSDF is confident that it will successfully overcome these challenges and contribute towards higher income generation opportunities for its beneficiaries.”

Mr. Danish Khan, CEO Kaarvan Crafts Foundation said, “The idea of Aangan is to unlock the potential of the Female Artisans living in far-flung areas of Pakistan with Digital Market Linkages where they can sell directly to the customers without any intermediary. Now, that is a game-changer when these artisans embrace technology as an opportunity and that is what we are doing through Aangan.”

Aangan is an all-inclusive initiative that provides rural women with multi-fold trainings; ranging from skill development and refinement, product enhancement and digital literacy trainings. It also provides them with access to smartphones, internet and an online marketplace (www.aanganpk.com) to register and sell their products directly to end consumers all across Pakistan with the aim to help expand the social and economic capacities of rural women – to contribute to the well-being of self, family, and society.