Once again, Samsung has launched a campaign that makes fun of Apple and its customers. The ad makes iPhone users look like they follow a mysterious person called “Simon” who tells them what to do, just like the famous game “Simon Says.” Although the term “iSheep” is not used directly, it is difficult to overlook the resemblance.
Here is the ad.
If you try to fit in, you won’t stand out.
🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎
🍎🍎🍎🍎🍎 🛸 🍎🍎🍎🍎🍎
🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎 #UpgradeYourUpgrade with #GalaxyAI pic.twitter.com/WtfWDFIVd2— Samsung Mobile US (@SamsungMobileUS) November 21, 2024
According to the slogan of the ad campaign, “If you try to fit in, you won’t stand out,” Samsung markets itself as an alternative to Apple for individuals who like to be seen, whereas Apple fans prefer to blend in. By portraying Samsung as the forward-thinking option, this strategy challenges Apple’s traditional “Think Different” branding while sarcastically flipping the narrative.
There are a lot of different responses to the Samsung ad, as always. As some have pointed out, it oversimplifies consumer decisions to reduce the Apple vs. Samsung discussion to a simple “fitting in” vs. “standing out” scenario. Others have pointed out that Samsung’s use of tired marketing clichés takes away from its criticism of Apple’s strategy.
Fans should keep in mind, though, that this is just a joke attack on a competing business to get people to talk about it on social media. Nobody here is surprised that it won’t dissuade loyalists.
Samsung vs. Apple: The Ongoing Battle in Competitive Marketing
This is not the first time that Samsung has used ads to directly hit Apple. Even in their advertising campaigns, the two firms’ rivalry has been evident; Samsung has long presented itself as an alternative to Apple’s environment.
Regardless of the campaign’s success, it follows in the long line of tech companies using competitive marketing to strengthen their brands and attract loyal customers.
