Part of the Road to Digital Pakistan 2020, P@SHA organized the 1st Roundtable on E-Commerce. The focus group discussion highlighted the key issues that are currently being faced by Pakistani e-commerce sector. The discussion was led by Syed Ahmed, CEO DPL and Chairman P@SHA followed by a workshop to identify issues and their resolution by Imtiaz N. Mohammad, Marketing Head Kaymu.
This discourse is a subset of a larger initiative that is being taken to align all stakeholders of the IT industry on a singular platform. To bring a collective impact, the activity aimed at bringing together stakeholders who are working in individual capacities. The participants addressed current issues and unexplored e-commerce opportunities, whilst proposing frameworks for government that can cause policy interventions, accelerating growth in the sector.
The discussion was attended by almost all key players of local e-commerce. The participants did not only include local and foreign ventures but also logistics solutions and online payment providers.
P@SHA will hold similar discussion for other IT sub-sectors as a part of the Road to Digital Pakistan 2020. The observations, recommendations and conclusions will be compiled into a comprehensive report to direct future efforts of IT stakeholders.
The 2nd Roundtable has been announced for VAS, Mobile Apps and Digital Marketing. The discussion will take place at CASE, Islamabad on 19th April. This event is invite-only, therefore register here beforehand.
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