QMobile, Pakistan’s largest smartphone brand has revealed a new look of its logo and visual identity. Undergoing the process of re-branding, the popular smartphone brand is also launching a new television commercial to reveal the new look to the masses. The new look comes right before their launch of a new range of devices.
Popular for its affordable pricing, aggressive marketing and celebrity brand ambassadors, QMobile has taken over the local mobile phones market in just five years. From high-end smartphones to utility handsets, QMobile caters to every demographic of the population. Recently, QMobile partnered with Jazz to launch their series of Jazz X phones. The company will not only be manufacturing the handsets for JazzX but also be their sole distributor across Pakistan.
Mr. Zeeshan Akhtar Chairman & CEO Q Mobile shares his views about the re-branding:
We are extremely excited to announce a completely new look for our brand & feel that it’s a symbol of our commitment towards innovation & above all to a Connected Pakistan. Coupled with this refreshed look, we have an excellent range of devices launching in the coming weeks, which we believe will take the market by storm due to their beautiful looks, affordable prices, and innovative features.
QMobile anticipates the new look will garner positive response and appreciation of the local audience for its new visual identity.
Apparently, this is a good time for rebranding. In the past few months, a lot has happened in the telecom sector of Pakistan with Mobilink rebranding and relaunching their sub-brand Jazz and also rebranded MobiCash as JazzCash. Zong, just recently, also revealed their green and pink (and odd combination) logo.