Punjabi is now one of the supported languages on Facebook Watch

Ever since its inception in 2017, Facebook’s video service has played an integral role in boosting user engagement on the platform by providing a whole host of streamable content in various languages. Considering its importance on the social network, the service continues to expand its accessibility, with the most recent improvement being the addition of Punjabi among its list of supported languages.

Having amassed over 720 million monthly viewers on its service, Facebook is in a fairly good position to give rival video streaming platforms, especially YouTube, a hard time.  Now that the social networking giant is providing Facebook Watch ad breaks in Canada as well, it has added Kannada, Marathi, Swedish and Telugu along with Punjabi to its platform.

This inclusivity ensures an even greater diversity of content on Facebook Watch, which will motivate a wider array of content creators and channels to contribute to the platform. The service already has an impressive list of partners for content creation, including MTV, CNN and Univision, along with YouTube content creators.

This strategy of expanding the list of supported languages serves Facebook well in the long run, not only by ensuring the availability of a diverse range of content creators that will result in more content on the platform, but also by increasing the type of audience that can utilize the service.

This might not be necessary for something that is supposed to be a mere subset of a larger social networking application, Facebook has never shied away from dominating lucrative spaces, as it has shown with Facebook Stories. With 140 million people already viewing content on Facebook Watch daily, things are only going to get better for the company in this particular domain.

Ultimately, it’s all about Facebook’s grand vision of becoming the ultimate platform for connecting people and enabling them to engage with each other. In a recent statement, the company said, “We are also continuing our strategy of investing in a range of content that encourages conversations and connections.”