PTCL partners with ‘icflix’ to provide high quality Smart TV content

The streaming service, Icflix, has partnered with PTCL to provide high-quality entertainment on PTCL Smart TV in Pakistan.

Launched in 2012, Icflix is a Middle Eastern and North African (MENA) streaming and video-on-demand (VoD) platform. The company provides access to unlimited movies, TV series, documentaries and cartoons from Hollywood, Bollywood and Jazwood (Arabic). The users can enjoy the content in English, Arabic and French languages.

Icflix first partnered with the largest telecom and entertainment service provider of Pakistan, Pakistan Telecommunication Company Limited (PTCL) in 2014. Now the PTCL customers will be able to enjoy superior viewing experience on their Smart TV.

The pioneer IPTV (internet protocol television) service of Pakistan, Smart TV, offers hundreds of TV channels and entertainment content in 150 cities of Pakistan. Smart TV delivers DVD quality television programs to households via a broadband connection and requires a subscription and a set-top box. It has features such as recording, pausing, rewinding, parental lock, search, etc. PTCL’s Smart TV Mobile Application was nominated for the GSMA Global Mobile Awards (GLOMO) 2016 in the ‘Best Mobile App (Media, Film, TV or Video)’ category.

Amine Lalami, Chief Commercial Officer, Icflix, said, “We are excited at strengthening our partnership further with PTCL and look forward to providing high-quality movies and TV shows to Pakistani consumers,”

Adnan Shahid, PTCL Chief Commercial Officer, added, “We are excited with our ICFLIX partnership. Digital entertainment is PTCL’s key priority and our partnership with ICFLIX is another step in this direction. We look forward to working with ICFLIX to offer world-class content to our customers in Pakistan.”

More and more entertainment service providers are finding their ways into Pakistan’s markets. PTCL signed an agreement with world’s leading television network, Netflix, last year. iFlix, Malaysian-based Netflix’s competitor, also made a debut in Pakistan earlier this year.