PSEB reports $40 returns for every dollar spent at GITEX Global

Zeeshan Khattak, the Acting CEO of the Pakistan Software Export Board (PSEB), stated that the country’s IT firms are “seeing impressive returns” from GITEX Global in Dubai. The IT firms have documented historical revenues of approximately $40 for every $1 spent on subsidies.

During the Tech Destination Pakistan’s Connexion Lounge at the World Trade Centre Dubai (DWTC), Khattak informed media outlet that the event has been highly beneficial for Pakistan’s IT sector.

In its 44^th year, GITEX GLOBAL is currently underway at DWTC until October 18^th. This event has grown to be the largest and most global yet, with more than 6,500 participating companies, 1,800 businesses, 1,200 investors, and participants from more than 180 countries.

“GITEX provides exposure to Pakistani tech companies, but it doesn’t stop there. We actively follow up with companies post-event to gauge the outcomes,” said Khattak, who is also the Chief Commercial Officer of PSEB. “Last year, for every dollar PSEB invested in supporting companies to participate, they earned $40 in return.”

This year, GITEX is hosting more than 80 Pakistani companies, who are participating in increasing Pakistan’s export sector by promoting their products and services in the international market. This is an excellent opportunity for these companies to establish connections with technology industry leaders from other countries, thereby broadening their business opportunities.

Hundreds of individuals of all ages visited the futuristic exhibits on the second day of GITEX. The pavilion’s most memorable feature was the demonstration of drones, cars, and a robotic music ensemble.
Khattak also stated that numerous Pakistani IT firms have initiated the establishment of branch and subsidiary offices in other countries, particularly Dubai. He identified a trend in which software companies have established social interface offices in locations such as Dubai to interact with clients and consumers, while the development team remains in Pakistan.

The PSEB Acting CEO also emphasized the potential for Pakistan to have a competent workforce, as approximately 75,000 IT graduates graduate annually. He thinks that Pakistan’s IT industry can achieve the status of an export destination by providing adequate infrastructure, acquiring skills, and showcasing its talent. The PSEB is also in the process of attempting to bridge the divide between the university and the industry to guarantee that students who graduate from the university are prepared to work in export-oriented industries.

“To succeed in the global market, our young IT professionals need three things: exposure, skill development, and the right infrastructure,” Khattak said. “We are focused on creating opportunities for training and mentoring to ensure our workforce is globally competitive.”

Khattak remains optimistic about the future of Pakistan’s IT industry as the international community becomes increasingly interested in the country’s capabilities, particularly as it seeks to expand its exports to international markets through such events as GITEX.