Categories: News

Playit.pk, a popular YouTube proxy service, sold at Rs. 2.2 Million

PlayIt, a popular YouTube proxy service in Pakistan, has been sold at Rs. 2.2 Million (US $22,000) on Flippa after a total of 38 bids were made on the website. The website serves 40 Million page views to over 3 Million unique users monthly along with an Android app of over 150,000 downloads and app. 56K+ fans on its Facebook page. The website has been gaining around USD 1,200 in profit with a running cost of ~ USD 120 per month.

Mohammad Sohaib Shaheen, the founder of PlayIt, said that “Only reason to sell this site is that I want to move to another project and I don’t have time to manage this project.”

In October 2013, Shoaib along with his friends started out a project to develop a tool that can easily upload videos from YouTube to Facebook without having to download them on one’s computer. About the same time, YouTube was blocked in the country which led to the creation of Playit.pk, a website using YouTube APIs to create a proxy service for people who could not access YouTube within Pakistan. Since the website had servers on international destinations, the website material was easily accessible to everyone including the video which lead to the ban of YouTube in Pakistan.

The website started to gain attraction through words of mouth and by people endorsing it on social media. The team also utilized Facebook ads which initially gave them as much as 50,000 views from 1 dollar Facebook ad. Marketing at universities through traditional means of pamphlet distribution did the rest of the job.

More than 70% of the traffic on the website is coming from Pakistan while the rest from India, United States, Saudi Arabia, and Indonesia. A user spends 9 mins on average browsing the website while the user bounce rate is 41.57% which is close to an average bounce rate of 33.3%. A bounce rate determines the performance of a certain website based on generating enough interest from users who continue to browse deeper into the website.

PlayIt told TechJuice that in early days, all the videos were downloaded to their own server and then route to user but with the increase of traffic and hence server costs, they figured out a way through which YouTube videos were directly streamed to PlayIt. This meant that the videos were downloaded on runtime and streamed on PlayIt, which makes PlayIt a wrapper on YouTube.

PlayIt claims that the “The service is borderline legal” but we believe otherwise. PlayIt is giving backdoor access to YouTube content which is banned in Pakistan making the service against the law and totally illegal.

Update:

According to a recent update from Playit.pk, the website has not been sold as the buyers have retracted the money. The owners clarified that they accepted the bid but after knowing the plans the buyer had regarding the website, they cancelled the sale before the payment had gone through any further.

Speaking about the future of the website, the owners want to give this website another try i.e. reaching even more customers and using this platform to launch a slew of other products.

Sponsored
TechJuice

Pakistan's premier website covering everything about Technology, Startups and Entrepreneurship! Email: editors@techjuice.pk

Share
Published by
TechJuice

Recent Posts

Samsung Partners with Sapphire Electronics for Local Production in Pakistan

Sapphire Electronics (Pvt) Limited, a wholly owned subsidiary of Reliance Cotton Spinning Mills Limited, has…

2 hours ago

Apple iPhone 16 Pro Max vs Google Pixel 9 Pro XL ; Key Insights You Need to Know

Apple and Google, two tech giants, have designed their latest offerings to meet the needs…

3 hours ago

What’s New in iOS 18.2.1? Here’s What You Should Know

iOS 18.2 introduces thrilling new features like Visual Intelligence, Image Playground, and upgraded writing tools.…

4 hours ago

Federal Govt Official Urges ‘Less’ Internet Use, Only for Important Matters

On Sunday, Syed Sajid Mehdi, Pakistan's Parliamentary Secretary for the Cabinet Division, proposed a solution…

4 hours ago

Federal Government Announces December 25 as Public Holiday

ISLAMABAD: The federal government has declared December 25, 2024, as a public holiday to mark…

4 hours ago

Samsung Terminates Employees Over Galaxy S25 Ultra Images Leak

An early setback occurred for Samsung's much anticipated Galaxy S25 series when unauthorized photographs of…

4 hours ago