Pakistan Post launches revolutionary initiatives to improve efficiency: DG Pakistan Post

Pakistan Post has introduced revolutionary initiatives in last year that has helped the service to improve efficiency and expand its network across the globe, said the Director-General Pakistan Post Dr. Naseer Ahmed Khan while talking to APP.

The director said that Pakistan Post in last year has introduced various initiatives including Electronic Money Order (EMO) at doorstep, E-Commerce, Mobile App, and same-day delivery services which have helped the department to improve its services and generate more revenue.

He also said that Pakistan Post is focusing on the use of new communication and information technologies to move beyond what is traditionally regarded. The department is also committed to making secure and timely delivery of mail, money and material things at the doorsteps of the customers at a very reasonable cost.

In order to ensure speedy services, the department has selected modern technology which has helped the department improve its performance, he added. Moreover, he informed that on the special directive of Federal Minister for Communications and Postal Services Murad Saeed, Pakistan Post has taken several measures to develop a better perception of its services among the general public by ensuring timely delivery of things.

Dr. Naseer also said that the Electronic Money Order (EMO) initiative and same-day delivery services have received amazing feedback from the customers in the past year. Furthermore, the mobile app launched by the department through which customers can track and trace their articles on cellular devices can also use it to register complaints. These complaints also help the department to enhance their experience and improve the department’s efficacy.

Pakistan Post also signed an agreement with the National Database and Registration Authority (NADRA) for the renewal or modification of CNIC through Post offices, Dr. Naseer added. He stated, “This pilot project was launched in 10 Post Offices and it will soon be extended to 100 Post Offices. Both the departments also signed another agreement for the expansion of franchise Post Offices”.

Murad Saeed in a recent statement said, “Pakistan Post was entering into the country’s logistics market, which at present was worth $34.2 billion and was growing at a rate of more than 18% per annum. Also, the department was expecting up to $1.5 billion Foreign Direct Investment (FDI) on the public-private partnership model for its capacity building in the logistics sector”.