Now Facebook Can Learn About You From Your Videos!

Did you ever notice that Facebook ads or sponsored posts are always relevant to your interest? Yes, you have. This is because Facebook runs an activity tracking algorithm which learns about each “click” that you make on Facebook or on any other website. Welcome to the world of Artificial Intelligence (AI)!

AI systems have helped marketers for promoting their brands to the right customer. Now, Facebook and brands can learn even more about a user through understand what’s happening in their videos, images and text. Facebook chief technology officer Mike Schroepfer showed the newest capabilities of the company’s artificial intelligence systems at F8 Facebook Developers Conference held yesterday in Sans Fransico, CA. This system can analyze images, recognize actions like sports in video, and can answer questions about text too.

Here’s a video of the system at work and you will see that it recognized even the most obscure, unexpected and even similar sports. #f8

This type of AI system is called deep learning system. Twitter, Baidu, Google, and Facebook have been adding on artificial intelligence talent and developing systems for their deep learning systems. Facebook mentioned this in an academic paper called “Memory Networks” in November last year.

The video work follows advancements from a startup called Clarifai. This startup expanded its deep learning systems beyond image recognition earlier this year. Now the startup’s technology can also pick up on objects that appear in videos.

One user commented on Mark Zuckerberg’s post, “Why does it feels like Skynet is going to rise precisely from HERE ^.” This comment was spot-on; the new AI feature has broken all rules of user privacy.

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