News

Nokia Changes its Logo and Brand Identity for the First Time in 60 Years

According to Nokia’s Chief Executive Pekka Lundmark, the change comes as Nokia no longer considers itself a smartphone company, rather a business technology company

Nokia, which used to be a leading mobile phone company back in 2000s, just announced a rebrand where it changed both its logo and brand identity thus marking the first brand identity change it has had in over 60 years.

Having a lettermark look, the new logo is five different geometrical shapes that form the word ‘Nokia’, in a sleek and futuristic style. The new logo, while not drastically different from the previous one, has both a new look and colors.

Nokia’s previous logo was also a lettermark with the words ‘Nokia’ written in a bold font that had a strikingly calm blue color scheme.

According to details released by the company, this change in its logo and brand identity marks the end of Nokia’s mobile phone business and its expansion into becoming a business technology company.

“There was the association to smartphones and nowadays we are a business technology company” said Nokia’s Chief Executive Pekka Lundmark.

This news was revealed by Nokia’s Chief Executive at the Mobile World Congress (MWC), which was held in Barcelona and included representatives from some of the world’s leading technological companies.

Pekka Lundmark, who took over Nokia as CEO in 2020, announced that the company who has been struggling in the mobile phone market for quite some time had a simple three step plan. These three stages were; reset, accelerate and scale, and the company has successfully completed its stage one, where it has now gone from being a mobile phone company to a business technology firm.

How do you like Nokia’s new logo? Tell us in the comments below!

 

Read more:

PTA Blocks Over 21 Unverified Quran Apps and Websites

Sponsored
Abdullah Shahid

Leave a Comment
Share
Published by
Abdullah Shahid

Recent Posts

Microsoft Launches AI-Powered “Support Virtual Agent” for Xbox Users

Microsoft has launched its AI-powered “Support Virtual Agent” chatbot for Xbox Insiders in the U.S.,…

12 hours ago

Musk Says Tesla Won’t Enter Smartphone Market Unless Necessary

Android Authority recently polled its users to find out if they would purchase a Tesla…

12 hours ago

Sukkur IBA Sets Seven Conditions for Conducting MDCAT

The Secretary of the Sukkur IBA Testing Agency has formally requested urgent action from the…

13 hours ago

PSEB Opens Bidding for Nationwide e-Rozgar Centers

The Pakistan Software Export Board (PSEB) has launched a nationwide program to encourage IT startups…

13 hours ago

Google Play Services Bug Disrupts Access to Apps for Pixel Users: Here’s How to Fix It

A significant issue with Google Play Services has left many Pixel users unable to access…

13 hours ago

WhatsApp Beta Partners with Google for Innovative Image Search Feature

When it comes to Android messaging apps, WhatsApp stands out as one of the best.…

14 hours ago