Mobilink partners with Twitter for excellence in customer service

Mobilink, along with its parent company VimpelCom, has sealed a partnership with Twitter for improving their customer services.

In this age of technology, the trend of venting out frustration on social media, specially twitter and facebook, is prevalent. Angry customers use the power of social media to take out their anger (and sometimes even revenge) on the defaulter organizations. Social media is a power tool in the hands of users.

Mobilink has emerged as the number one teleco operator in Pakistan with maximum number of 3G subscribers. The teleco company has now joined hands with Twitter to take its customer service to the next level. Mobilink and its parent company, VimpelCom, have partnered with Twitter, the micro-blogging social network, to introduce an innovative self-care customer service called #Mobilinkcare.

This partnership will be beneficial for all Mobilink subscribers by allowing them to get answers to their basic queries about Mobilink’s services directly in their Twitter Direct Messages (inbox). For example, if a customer wants to know their balance, they can simply tweet with hashtag #balance to @Mobilink they will follow back with a Direct Message on Twitter with the current balance in your account.

“Mobilink believes in continuous innovation, may it be our product offerings or customer care services. Ensuring subscriber queries are answered successfully in the least amount of time is an ever-evolving mechanism at our company,” said Asif Aziz, VP Marketing – Mobilink. “This landmark partnership with Twitter has various benefits for brand Mobilink, and can be heralded as a game changer in the industry. The service will allow us to reduce existing traffic on our customer care centers, assists us in promoting our latest offerings, while allowing increased engagement between our brand and customers.”

Talking about the roadmap for #Mobilinkcare, he further added, “We also intend to bring our recharge and bundle subscription facilities on to the Twitter platform in the coming months.” With the launch of #Mobilinkcare on Twitter, Mobilink becomes only the third telecom to implement such unique services for its customers.”

List of services for which subscribers can get their queries answered to are:

• #balance: to current balance.
• #mypackage: current packages/services activated.
• #newoffers: new offers available.
• #voiceoffers: current voice packages.
• #smsoffers: SMS and Whatsapp offers.
• #internetoffers: latest internet packages.