Microsoft for Startups, in partnership with the Abu Dhabi Investment Office (ADIO), welcomed its second cohort of 21 startups to the GrowthX Accelerator program in the region.
Currently in its second year, the GrowthX Accelerator is part of a strategic partnership between ADIO and Microsoft that aims to bridge the gap between corporates and B2B startups across the Middle East and Africa by enabling them to work together and solve unique challenges.
Founders participating in this instalment of the program will work with Microsoft for Startups’ Corporate Engagement Partners DHL, Etisalat, EY, Koç Holding, Lulu Hypermarket, and PwC to co-create technology solutions that address the corporate partners’ challenges. Startups will also have the opportunity to pitch their business ideas to these corporate partners on the final day of the program.
“Abu Dhabi has been a leader in leveraging advanced technology to generate sustainable economic impact. Key to our approach has been the empowerment of innovative tech startups that play an important role in accelerating innovation and boosting entrepreneurship,” said Mohamed Al Dhaheri, Acting Executive Director, Business Enterprise at ADIO. “Our partnership with Microsoft for Startups on the GrowthX Accelerator program has been pivotal in the execution of our strategy, providing the crucial support and connections startups need for growth. We look forward to the innovations that will emerge from the second cohort of startups in the program.”
Designed to offer value both to the startups who participate in the program as well as the corporate partners who engage with these businesses, the 12-week GrowthX Accelerator empowers B2B startups with the technology, mentoring and market access they need to solve the real challenges facing corporations participating in the region. Startups from across the region gain valuable knowledge on best practices for selling, hiring, fundraising, mentoring and community building, while taking part in marketplaces, talent partnerships, investor workshops, community connects and corporate pitches.
Roberto Croci, Managing Director Microsoft for Startups said: “We’ve built on the success of the first GrowthX Accelerator to develop a second edition that is even more hands-on and offers even more value for participating startups. The 21 startups participating in this event will gain incredible knowledge from mentors in the program that will not only help them scale their businesses, but drive real impact across the region. Together with ADIO, we look forward to empowering this second cohort of startups to develop their innovative ideas into next-generation solutions that can further drive our position as a global hub for technology and entrepreneurship.”
The 21 startups participating in the second instalment of the GrowthX Accelerator program include:
Microsoft for Startups’ current GrowthX Accelerator cohort runs from March – June 2022. For more information, visit here.
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