News

LinkedIn introduces new tools in response to creators increasingly joining its platform

Responding to a “pronounced increase” in the use of its platform by creators, LinkedIn has introduced several new tools and features on Tuesday to enable creators to publish effective content, spark discussion and build up engaged followings.

The professional network cited massive growth in conversations among its 740 million-plus members and shared its plan on shifting away from solely focusing on jobs and networking, saying that conversations on the platform were up nearly 50% in 2020 compared with 2019.

LinkedIn group product manager for creator strategy Keren Baruch told Adweek, “LinkedIn has had user-generated content since 2012. As the professional world has changed, we’re seeing more people creating engaging content, and engagement with that content is growing rapidly. Given how important this is, we are doubling down on making sure that creators have what they need to build a following and be successful on LinkedIn.”

The centerpiece of Tuesday’s rollouts is Creator Mode. Members who see themselves as creators who share unique insights and publish content on LinkedIn and seek follower growth will be able to activate Creator Mode via their profile dashboard.

Once this is done, a “Follow” button can be added to their profile, along with hashtags indicating areas of expertise, such as #design and #mentorship. The Featured and Activity sections will appear above on profile pages to better display content, and creators using LinkedIn Live will see their live broadcasts shown in their profile background when they begin a stream, helping to increase visibility.

LinkedIn said that over the past year, it has seen a 21% jump in members listing skills and responsibilities instead of qualifications, and 67% of hirers and recruiters have made skills and competencies the focus of job descriptions posted to the professional networks.

Source: Adweek

Read More: The government of Pakistan’s developed social media platform is a really bad idea.

Sponsored
Ahsan Zafeer

A digital marketing professional specializing in content-based functional areas - Ahsan Zafeer is driven by a never-ending passion for developing, nurturing, and strategizing key content aspects. He writes extensively on tech, digital marketing, SEO, cybersecurity, and emerging technologies. He also serves as a digital marketing strategist and freelance consultant for globally oriented organizations. He tweets @AhsanZafeer

Share
Published by
Ahsan Zafeer
Tags: linkedIn

Recent Posts

Rumors Indicate iPhone 17 May Feature Unconventional Camera Design

Apple is reportedly preparing for a significant design overhaul with its iPhone 17 series, blending…

6 mins ago

First AI-Powered Teacher Launched in Pakistan’s Private School

Karachi: A private school in Karachi has unveiled Pakistan’s first AI-powered teacher, a groundbreaking move…

1 hour ago

Yahoo Surprises Users with Its Latest Android Launcher

Third-party apps have long been a staple of the Android ecosystem, but their appeal has…

3 hours ago

Phase-II Review of PTCL-Telenor Deal Finalized by CCP

ISLAMABAD: The Competition Commission of Pakistan (CCP) has completed its Phase-II review of Pakistan Telecommunication…

3 hours ago

Xiaomi’s SU7 Achieves New Production Record, Driving Q3 Growth

Xiaomi has shattered records by producing 100,000 vehicles in just 230 days. This is nearly…

4 hours ago

Teachers Can Now Access OpenAI’s Free AI Course

OpenAI, in collaboration with nonprofit organization Common Sense Media, announced on Wednesday the launch of…

5 hours ago