News

Instagram officially rolled out its new TikTok rival feature ‘Reels’

Recently Instagram had rolled out a new platform for creating and sharing short video clips. Instagram is making efforts to challenge TikTok.The app has launched globally on Wednesday.

The platform is easily accessible in key international markets like France, Brazil, India UK, and Pakistan, along with several others. It is going to act as the best opportunity for Instagram do bring the users, increase the number of period people spend on the app every day, and eventually establish itself as a video entertainment platform.

The rolling out of the app occurred when TikTok is facing a lot of heed in the US market. The short video app is on the edge of getting banned by the US president over the cybersecurity concerns. In a rennet blog post by the parent company of TikTok, Facebook has been hurdling the path of TikTok and claimed that it is plagiarizing their app with Instagram Reels.

On the other hand, the product manager of Instagram Robby Stein said that even though TikTok is massively popular, Reels is way different than it when it comes to functionality.

“I think TikTok deserves a ton of credit for popularizing formats in the space, and it’s just great to work. But at the end of the day, no two products are exactly alike, and ours are not either.”

Reels enable people to record 15 seconds long videos and add music to it. There are filters and effects available for the users to select. This new feature allows creators to build an active following on their account. Instagram has revamped the explore page. It created a specific landing point for Reels at the top of the screen that people can vertically scroll through-similar to TikTok ‘For You Page.’

Sponsored
Naima Rabbie

Leave a Comment
Share
Published by
Naima Rabbie

Recent Posts

Indian Army Granted Authority to Directly Takedown Social Media Content

The Indian Army has been granted direct authority to manage social media content concerning its…

4 hours ago

NUST Achieves Global Recognition with 43 Researchers Among World’s Top 2% Scientists

In an extraordinary accomplishment for Pakistani academia, 43 researchers from the National University of Sciences…

5 hours ago

Khyber Pakhtunkhwa Govt Ready to Acquire PIA with Bid Exceeding Rs10bn

The Khyber Pakhtunkhwa (KP) government has officially informed the federal government of its intention to…

7 hours ago

PTA Cautions Public on Illegal and Unlicensed Forex Trading Platforms

The Pakistan Telecommunication Authority (PTA) has issued a stern advisory, warning citizens against investing in…

7 hours ago

Record Emigration: Economic Instability Forces Pakistan’s Best and Brightest to Depart

Economic challenges are prompting skilled workers to leave Pakistan, resulting in a significant talent drain…

9 hours ago

Russia’s Fine on Google Exceeds World’s Economy

A Russian court has fined Google for blocking state-run media channels on YouTube, imposing a…

1 day ago