Technology

Information Minister stresses reliance on technology for all businesses is “inevitable”

Information Minister Fawad Chaudhary has emphasized that all modern day businesses need to rely on technology in one form or another and this need has become inevitable. He was addressing an audience at a function related to Digital Media in Islamabad where he also invited Facebook to open its office in Pakistan and interact with businesses to increase their advertisement business.

Pakistan’s IT exports crossed $1 billion last year and it just goes to show that more and more startups are emerging in this very field with the sole purpose of creating innovative products. Conventional businesses which used to rely on print media and television for advertisements are now adopting Facebook, Twitter and other social media platforms to increase their brand awareness and conversions.

Fawad informed the audience that there was a crisis in the media industry as they are lagging behind in the use of modern technology. He urged media houses to research and use the latest technology tools to improve and scale their businesses even further. He also announced that the government has plans of transforming the Associated Press of Pakistan into Digital Service of Pakistan. Even though the government has set aside Rs850 million as the operating budget of APP but majority staff doesn’t even know how to use email.

What are your thoughts on the digitization of conventional businesses? How hard is this process in your opinion?

Source Credit: Dunya News

Sponsored
Shaheryar Ehsan

Content Team Lead. Blogger, Content Developer, Social Media, and SEO Expert. Reach out: shaheryar.ehsan@techjuice.pk

Share
Published by
Shaheryar Ehsan
Tags: Pakistan

Recent Posts

Samsung Partners with Sapphire Electronics for Local Production in Pakistan

Sapphire Electronics (Pvt) Limited, a wholly owned subsidiary of Reliance Cotton Spinning Mills Limited, has…

3 hours ago

Apple iPhone 16 Pro Max vs Google Pixel 9 Pro XL ; Key Insights You Need to Know

Apple and Google, two tech giants, have designed their latest offerings to meet the needs…

4 hours ago

What’s New in iOS 18.2.1? Here’s What You Should Know

iOS 18.2 introduces thrilling new features like Visual Intelligence, Image Playground, and upgraded writing tools.…

5 hours ago

Federal Govt Official Urges ‘Less’ Internet Use, Only for Important Matters

On Sunday, Syed Sajid Mehdi, Pakistan's Parliamentary Secretary for the Cabinet Division, proposed a solution…

5 hours ago

Federal Government Announces December 25 as Public Holiday

ISLAMABAD: The federal government has declared December 25, 2024, as a public holiday to mark…

5 hours ago

Samsung Terminates Employees Over Galaxy S25 Ultra Images Leak

An early setback occurred for Samsung's much anticipated Galaxy S25 series when unauthorized photographs of…

5 hours ago