Huawei threw a grand celebration at the launch of its nova 3 Series in Pakistan for the first time. The series features two innovative smartphones – HUAWEI nova 3 and HUAWEI nova 3i – both equipped with Artificial Intelligence (AI) quad cameras that allow for great selfies and AI photo-detection. The HUAWEI nova 3 is available for PKR 59,999/- , while the HUAWEI nova 3i is priced at PKR 39,999/-.
The Huawei party was a glitzy affair attended by socialites, celebrities and bloggers. Huawei unveiled Aima Baig as the face of nova with a spectacular performance of The Nova Song. Aima encapsulates the nova persona through her passion, braveness and confidence – and the youth can experience the most advanced technology of the HUAWEI nova 3 Series with her. The audience was mesmerized as the melodious song had them dancing on their feet. The guests immersed themselves in the amazing HUAWEI nova 3 & nova 3i at the experience zone and posed for AI-powered selfies.
While launching the nova Series for the first time in Pakistan, Mr. Blueking Wang, Manager, Huawei CBG said: “nova is synonymous with the birth of a new star – and our HUAWEI nova 3 and nova 3i are the real AI Selfie Superstars. These devices are for the youth of today who love to take selfies and save their beloved moments. It’s got 128GB memory – a first for a phone at this price point.”
HUAWEI nova 3 series is for young and trendy consumers, for whom a smartphone is not just part of their lifestyle but also represents their personal style. nova, means new; the word is used to describe a newly discovered star. It’s innately mysterious and romantic with a hint of sci-fi. It represents vitality, brilliance and red-hot passion, and all qualities that the HUAWEI nova embodies.
The HUAWEI nova 3 & nova 3i are equipped with dual AI-enabled 24MP + 2MP cameras on the front, while the nova 3 sports dual 24MP + 16MP AI-powered rear camera. The nova 3i comes with dual 16MP + 2MP AI-powered rear camera as Huawei brings its innovative AI technology to a new price point to let more and more people enjoy the exciting trend. The new f/2.0 wide aperture lens on the 24MP high-resolution front camera is joined by a 2MP broad-spectrum color sensor that captures depth-of-field information for authentic bokeh effects.
In terms of performance, HUAWEI nova 3 packs a Kirin 970 SoC with 4GB RAM, which runs on EMUI 8.2, allowing the new mid-range superstar to deliver a flagship experience whether you use it for work or play. While the HUAWEI nova 3i is equipped with a Kirin 710 AI processor, and EMUI 8.2 for flagship performance.
HUAWEI nova 3 & nova 3i are enabled with over 200 different scenarios. The front camera detects eight unique categories including blue skies, beaches, plants, night, stage performances, flowers, rooms and snow. The rear camera now detects 22 scenarios with the addition of autumn leaves, ancient building, bike, automobile, Panda etc.
Both sides of the HUAWEI nova 3 devices are covered with a sleek glass back, which offers a superior, more premium look and feel to it. Notched with a 6.3-inch FullView display that sparkles with delight, and covers 83.4 percent of the frontal view, every curve on the HUAWEI nova 3 Series is meticulously designed to provide the best grip and a stunning appearance. The HUAWEI nova 3 has four colourful hues of Iris Purple, Airy Blue, Red and Black, while HUAWEI nova 3i will make you fall in love with Iris Purple, Pearl White and Black.
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments at the end of May 2018.
Year-on-year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was ranked 48th on BrandZ’s Most Valuable Global Brands list, 79th on Forbes World’s Most Valuable Brands list and 25th on the Brand Finance Global 500 Most Valuable Brands list. Among the Fortune 500, Huawei climbed up the list to the 83rd place in 2017, up from 129th with a revenue of USD 78.51 billion, making the top global 100 for the first time.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 15 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.
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