News

Google’s new startup incubator is a way to keep employees from leaving

News is afloat that Google has hopped onto the startup bandwagon. According to The Information, Google is reportedly launching its own startup incubator. According to a few insiders, the incubator is being dubbed as “Area 120” and will be led by long-time Google executives Don Harrison and Bradley Horowitz. The prospect of a startup incubator was discussed recently during an all-hands meeting.

Google’s sudden interest in promoting entrepreneurship won’t go by without people batting an eye. Some experts strongly feel there is a motive behind it. Over the recent years, ever since the boom of the startup industry, several Google employees have left to head their own ventures. Or left to work for a well-known startup. Recently, Google’s powerful lead for the ATAP quit her job to go work for Facebook. While not all of them have been success stories, the fact remains that curious minds are leaving and Google desperately wants to reverse the situation. This new incubator could be a way of achieving just that.

In order to keep the talent in-house, Google will do anything. Area 120 will let some employees pursue their “20% projects” full-time. If your initial business plan submission gets accepted, employees could spend the next several months working on that idea. There haven’t been any details as to how they will provide mentorship or funding opportunities.

While it should be noted that it isn’t difficult to raise investments in Silicon Valley, particularly if you have a great idea. This idea of a startup haven may not end up being what Google imagines it to be.

Sponsored
Maryam Dodhy

I love bringing to light stories of extraordinary people working in Pakistan's tech and startup industry. You can reach out to me through maryamdodhy@techjuice.pk.

Leave a Comment
Share
Published by
Maryam Dodhy
Tags: incubators

Recent Posts

Microsoft Launches AI-Powered “Support Virtual Agent” for Xbox Users

Microsoft has launched its AI-powered “Support Virtual Agent” chatbot for Xbox Insiders in the U.S.,…

4 hours ago

Musk Says Tesla Won’t Enter Smartphone Market Unless Necessary

Android Authority recently polled its users to find out if they would purchase a Tesla…

4 hours ago

Sukkur IBA Sets Seven Conditions for Conducting MDCAT

The Secretary of the Sukkur IBA Testing Agency has formally requested urgent action from the…

4 hours ago

PSEB Opens Bidding for Nationwide e-Rozgar Centers

The Pakistan Software Export Board (PSEB) has launched a nationwide program to encourage IT startups…

5 hours ago

Google Play Services Bug Disrupts Access to Apps for Pixel Users: Here’s How to Fix It

A significant issue with Google Play Services has left many Pixel users unable to access…

5 hours ago

WhatsApp Beta Partners with Google for Innovative Image Search Feature

When it comes to Android messaging apps, WhatsApp stands out as one of the best.…

5 hours ago