Technology

Google will stop scanning Gmail for ad targeting

It turns out that Google has decided to give more privacy to its users by stopping the scan of Gmail accounts for ad targeting. The company has been doing this practice after it launched free email service for its users but this all going to end now.

The privacy is the main concern of Gmail users and to facilitate them the company has taken this step.

For quite a few time the tech company has been under strict scrutiny from privacy activists for scanning Gmail accounts of users for ad targeting purpose, and due to this scrutiny, the company has now allowed users to personalize their account.

If users don’t want Google to scan their accounts they simply have to personalize their account settings, allowing Google to see only those ads which are one’s browsing habit or the queries one has searched.

Google Cloud Senior Vice President Diane Greene said, “Consumer Gmail content will not be used or scanned for any ads personalization after this change”.

The company has also updated its Gmail app for Android users allowing them to send and receive money with ease. Moreover, Google has also updated its Gmail storage capacity and now users can receive files of up to 50MB.

Sponsored
Ali Leghari

Share
Published by
Ali Leghari

Recent Posts

HBL and BOP Impose Monthly Fees on High-Balance Accounts

In a move aimed at offsetting the financial impact of the new Advance-to-Deposit Ratio (ADR)…

54 seconds ago

Fauji Fertilizer Raises Offer Price for Agritech Shares Amidst Competing Bid

Fauji Fertilizer Company Ltd. (PSX: FFC) has revised its offer price for acquiring up to…

57 mins ago

PTA Finalizes Initial VPN Trial, Full Block on Unregistered Networks Starts December

The Pakistan Telecommunication Authority (PTA) has wrapped up its initial trial aimed at identifying and…

2 hours ago

Govt Seeks World Bank Approval to Revise Punjab’s $200M Health and Education Plan

The government has contacted the World Bank to restructure the $200 million Punjab Human Capital…

3 hours ago

Temu App Gains Ground, but Is It Safe for Shoppers?

In an era where e-commerce has revolutionized shopping, apps like Temu have emerged, promising a…

4 hours ago

Rawalpindi Division Schools Set to Reopen Amid Improved Smog Conditions

RAWALPINDI: Schools in the Rawalpindi Division are set to reopen and resume normal classes from…

5 hours ago