Google Updates Google My Business App to help SMBs

“The new Google My Business app deepens our commitment to help businesses grow online. The new app will encourage businesses to manage their presence on Google in real time, make their profiles more appealing and interact with customers. For instance, if you’re a restaurant owner and have a packed house on a Friday night, the app allows you to create a post with a picture of the restaurant to engage with prospective customers on Maps and Search. It’s this real-time presence that we hope will go a long way in helping businesses attract new customers and bring back existing ones,” said Shalini Girish, Director, Marketing Solutions, Google India.

The app enables businesses to provide new experiences like conversing with their customers or gaining new customers in real-time. New features have been introduced which include:

• A post button that lets businesses create a business profile to be more prominent on Google.
• A new customer tab and bottom navigation bar stay in touch with customers directly from the app. The customer tab will let businesses respond to reviews and get notifications on new customer connections. The bottom navigation bar lets users see progress and track their most important results.

The Google My Business App is free to download app available on Android and iOS. It is a result of Google’s initiative to promote online businesses in the subcontinent.