YouTube officially launched their flagship event for advertisers and brands to Pakistan last week. This was a huge development for the budding YouTube community in Pakistan.
Now Google is following that development with its YouTube Ads Leaderboard for Pakistan for the year 2018. This list represents the top 10 ads and branded content people chose to watch on YouTube through a combination of popularity and promotion. See the table below for top 10 ads that ran in Pakistan for the year 2018:
Some key trends that can be stipulated from this leaderboard are:
These trends show that the advertisement industry in Pakistan, like the global industry, is undergoing a paradigm shift. Advertisers are now realizing that the audience is now shifting towards consuming a lot more content online than offline, and thus their method showing advertisements and the medium that they choose has to be re-evaluated.
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