Technology

Google is now letting YouTube put more ads on videos

In a recent change to its advertisement approach, Google is now letting YouTube show more advertisements to its users.

Google has changed the way it was using its search-based data for advertisements on YouTube. In a change of its approach towards the video media platform, Google has now started to treat YouTube as one of its extensions instead of an entirely different platform. New advertising possibilities and tools are being added to this platform for brands.

The company announced this Monday that it was going to introduce a new section harboring different ‘Sponsorship Opportunities’. This section would contain advertisements which would be more relevant to your searches and/or reportedly even location. If an individual is watching a game-play of some video game, YouTube would now most likely show him/her a link too, from where that game could be downloaded.

Also Read: 7 YouTube hacks you should know

“What we’re announcing at Advertising Week is really a doubling down, really a solution to make a video more actionable and to allow advertisers to measure success,” Tara Walpert Levy, Google’s VP Agency and Brand Solutions, told CNBC in an interview.

Google also added support for a third-party market research company IRI to provide advertisement related analytics to the companies which are running these advertisements for better targeted-marketing.

Source — CNBC

Sponsored
Muneeb Ahmad

I love to talk about global tech-happenings, startups, industry, education and economy. Get in touch: muneeb@techjuice.pk.

Leave a Comment
Share
Published by
Muneeb Ahmad
Tags: NewsYoutube

Recent Posts

Microsoft Launches AI-Powered “Support Virtual Agent” for Xbox Users

Microsoft has launched its AI-powered “Support Virtual Agent” chatbot for Xbox Insiders in the U.S.,…

48 mins ago

Musk Says Tesla Won’t Enter Smartphone Market Unless Necessary

Android Authority recently polled its users to find out if they would purchase a Tesla…

57 mins ago

Sukkur IBA Sets Seven Conditions for Conducting MDCAT

The Secretary of the Sukkur IBA Testing Agency has formally requested urgent action from the…

1 hour ago

PSEB Opens Bidding for Nationwide e-Rozgar Centers

The Pakistan Software Export Board (PSEB) has launched a nationwide program to encourage IT startups…

2 hours ago

Google Play Services Bug Disrupts Access to Apps for Pixel Users: Here’s How to Fix It

A significant issue with Google Play Services has left many Pixel users unable to access…

2 hours ago

WhatsApp Beta Partners with Google for Innovative Image Search Feature

When it comes to Android messaging apps, WhatsApp stands out as one of the best.…

3 hours ago