Technology

Google is now letting YouTube put more ads on videos

In a recent change to its advertisement approach, Google is now letting YouTube show more advertisements to its users.

Google has changed the way it was using its search-based data for advertisements on YouTube. In a change of its approach towards the video media platform, Google has now started to treat YouTube as one of its extensions instead of an entirely different platform. New advertising possibilities and tools are being added to this platform for brands.

The company announced this Monday that it was going to introduce a new section harboring different ‘Sponsorship Opportunities’. This section would contain advertisements which would be more relevant to your searches and/or reportedly even location. If an individual is watching a game-play of some video game, YouTube would now most likely show him/her a link too, from where that game could be downloaded.

Also Read: 7 YouTube hacks you should know

“What we’re announcing at Advertising Week is really a doubling down, really a solution to make a video more actionable and to allow advertisers to measure success,” Tara Walpert Levy, Google’s VP Agency and Brand Solutions, told CNBC in an interview.

Google also added support for a third-party market research company IRI to provide advertisement related analytics to the companies which are running these advertisements for better targeted-marketing.

Source — CNBC

Sponsored
Muneeb Ahmad

I love to talk about global tech-happenings, startups, industry, education and economy. Get in touch: muneeb@techjuice.pk.

Share
Published by
Muneeb Ahmad
Tags: NewsYoutube

Recent Posts

Apple iPhone 16 Pro Max vs Google Pixel 9 Pro XL ; Key Insights You Need to Know

Apple and Google, two tech giants, have designed their latest offerings to meet the needs…

10 mins ago

What’s New in iOS 18.2.1? Here’s What You Should Know

iOS 18.2 introduces thrilling new features like Visual Intelligence, Image Playground, and upgraded writing tools.…

1 hour ago

Federal Govt Official Urges ‘Less’ Internet Use, Only for Important Matters

On Sunday, Syed Sajid Mehdi, Pakistan's Parliamentary Secretary for the Cabinet Division, proposed a solution…

1 hour ago

Federal Government Announces December 25 as Public Holiday

ISLAMABAD: The federal government has declared December 25, 2024, as a public holiday to mark…

1 hour ago

Samsung Terminates Employees Over Galaxy S25 Ultra Images Leak

An early setback occurred for Samsung's much anticipated Galaxy S25 series when unauthorized photographs of…

2 hours ago

NADRA Warns Against Excessive Photocopying of Sensitive Documents

ISLAMABAD: According to a public advisory from the National Database and Registration Authority (NADRA), Pakistani…

2 hours ago