Categories: Technology

Facebook to downgrade low “quality websites”

Social media giant Facebook has announced that the company is updating its ranking algorithm with the help of AI (Artificial Intelligence) so that it keeps its users away from low-quality websites, part of an effort and to fight spam and misinformation.

With this update, we reviewed hundreds of thousands of web pages linked to/from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads,” a Facebook post said.

Moreover, Facebook is also planning to aggressively filter out so-called click-bait websites, which are trying to mislead users by using inappropriate and misleading posts.

The downgrade of these kinds of websites is in motion. Facebook said “It wanted to downplay links that people post to websites that have a disproportionate volume of ads relative to content, or that have deceptive or sexually suggestive ads along the lines of “5 Tips to be Amazing in Bed” or “1 Crazy Tip to Lose Weight Overnight!”

The users of Facebook feel annoyed by such links/websites and had always criticized Facebook for not taking any action against such sites. Andrew Bosworth, Facebook’s Vice President of ads and business platform, said in an interview, “People don’t want to see this (click bait and misleading) stuff,” he said. “We’re just trying to figure out how to find it and rank it further down News Feed when possible.”

Facebook usually use algorithms to check what posts people see from friends and family so that it can refine algorithm to filter out spam and malicious content.

Sponsored
Ali Leghari

Leave a Comment
Share
Published by
Ali Leghari
Tags: News

Recent Posts

Microsoft Launches AI-Powered “Support Virtual Agent” for Xbox Users

Microsoft has launched its AI-powered “Support Virtual Agent” chatbot for Xbox Insiders in the U.S.,…

8 hours ago

Musk Says Tesla Won’t Enter Smartphone Market Unless Necessary

Android Authority recently polled its users to find out if they would purchase a Tesla…

8 hours ago

Sukkur IBA Sets Seven Conditions for Conducting MDCAT

The Secretary of the Sukkur IBA Testing Agency has formally requested urgent action from the…

8 hours ago

PSEB Opens Bidding for Nationwide e-Rozgar Centers

The Pakistan Software Export Board (PSEB) has launched a nationwide program to encourage IT startups…

9 hours ago

Google Play Services Bug Disrupts Access to Apps for Pixel Users: Here’s How to Fix It

A significant issue with Google Play Services has left many Pixel users unable to access…

9 hours ago

WhatsApp Beta Partners with Google for Innovative Image Search Feature

When it comes to Android messaging apps, WhatsApp stands out as one of the best.…

10 hours ago