News

Facebook launches new ad campaign to convince iPhone users to enable ad tracking

In order to ensure more user security and privacy, Apple had introduced its new privacy updates which forced all applications to ask the user what kind of data they can collect through the application. However, Facebook was not happy regarding this and launched a new campaign ad to convince the users to enable ad tracking. This has been done through a unique video (shown below) titled ‘Good Ideas Deserve To Be Found’.

 

The video shows numerous people using Facebook ads to generate advertisements for their businesses. Interestingly enough, Facebook had quoted the following in their video description:
“The world is full of good ideas. Now, thanks to personalized ads, small businesses can get theirs found. Good ideas deserve to be found.”

It’s not new that Facebook collects certain data in order to generate user interest-based advertisements of different products. These advertisements are done based on the individual’s demographics, geographic location, interests, and activity.

Before the recent iOS update, Facebook could easily collect all sorts of data from its users once they had accepted all of the terms and conditions. However, Apple who is said to be a staunch believer in security and user privacy decided to make a major change. One of these major changes included privacy labels on apps that allowed users to know what app was collecting what kind of data and the other was to allow users to provide apps permissions to only collect data if they actually wanted to.

This is a concern for Facebook as it provides advertisements to users to help other businesses grow. In a nutshell, the loss is also inevitably done to those small businesses. However, the campaign isn’t all in bad faith as Facebook is waiving fees for businesses who sell products using Checkout on Shops through June 2021. Furthermore, the app will not be collecting fees for paid online events in August and is even adding a new feature to find restaurants in the ‘Businesses Nearby’ section.

Although these advertisements enable these small businesses to accelerate themselves and gain profit, it’s not really a surprise that these ads also help Facebook gain profit as well.

Sponsored
Usman Aslam

A tech enthusiast, writer, researcher and strategist working on the latest technologies and making an impact. Usman has been heavily focused on building communities, empowering people through technological trends and advancements for over 3+ years including many notable names such as IEEE Region 10, TEDx, Google Developers, United Nations Programmes, Microsoft Partner Program and much more. Reach out: usman.aslam@techjuice.pk

Leave a Comment
Share
Published by
Usman Aslam

Recent Posts

Indian Army Granted Authority to Directly Takedown Social Media Content

The Indian Army has been granted direct authority to manage social media content concerning its…

2 hours ago

NUST Achieves Global Recognition with 43 Researchers Among World’s Top 2% Scientists

In an extraordinary accomplishment for Pakistani academia, 43 researchers from the National University of Sciences…

3 hours ago

Khyber Pakhtunkhwa Govt Ready to Acquire PIA with Bid Exceeding Rs10bn

The Khyber Pakhtunkhwa (KP) government has officially informed the federal government of its intention to…

4 hours ago

PTA Cautions Public on Illegal and Unlicensed Forex Trading Platforms

The Pakistan Telecommunication Authority (PTA) has issued a stern advisory, warning citizens against investing in…

4 hours ago

Record Emigration: Economic Instability Forces Pakistan’s Best and Brightest to Depart

Economic challenges are prompting skilled workers to leave Pakistan, resulting in a significant talent drain…

7 hours ago

Russia’s Fine on Google Exceeds World’s Economy

A Russian court has fined Google for blocking state-run media channels on YouTube, imposing a…

1 day ago