In a first for any Pakistani Insurance company, EFU Life has launched “EFU LifeBot”, a Messenger Chat bot on Facebook designed to guide its growing base of over 2 Million Facebook Fans & Customers regarding insurance services.
‘EFU LifeBot’ is a virtual assistant fueled by machine learning to help provide automated responses and create better service experience for its clients. It allows customers to access their policy details, view and pay their policy premium online through debit or credit card. Additionally, it provides a host of services for both customers and non-customers, such as getting to know about the latest products and services, branch contact information, and also connecting to the financial advisor for a customized insurance plan.
According to Statista polls, 34% respondents throughout the world prefer to talk to chatbot and one of the reasons is the instant response that they can get versus talking to a regular customer service representative.
Being the first in the insurance category, EFU Life Chatbot is geared to serve the Facebook audience 24/7 and responds to customers and non-customers regarding their policy and financial planning needs. It facilitates in setting an appointment with the financial advisor nearest to your location within seconds!
The use of AI has dramatically increased over the past few years, with more and more companies utilizing it for increasing their revenues or for developing a new business strategy. The launch of chatbot in an Insurance Industry shows that companies in Pakistan are now embracing the emerging trends to strategically grow and sustain their business models.
It is a commendable step by EFU Life and will go a long way in improving the service experience for EFU Life’s customers.
Have you interacted with EFU LifeBot yet? Click here to start chatting and share your experience in the comments!
This story has been produced in collaboration with the sponsor and doesn’t necessarily reflect views of TechJuice Editorial Staff.
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