ECommerce startup Baby Planet raises investment to fuel growth

Baby Planet, a Pakistani ecommerce startup focusing on delivering childcare and maternity products, has raised seed funding, actual figures are not revealed, but the startup founder mentioned a 6-digit figure in USD. If we assume the minimum 6-digit, it will be 100,000 USD — and the 7-digit valuation will supposedly be 1,000,000 USD.

Baby Planet claims to be Pakistan’s first online store to offer a wide range of products for kids at market effective prices. With numerous well-known brands on board with them, you are bound to find almost anything you’re looking for your little one. They also cater to mothers with their maternity products. Like any e-commerce store, add stuff to your cart and have it delivered to your house.

Recently, Baby Planet has been trying to expand; their recent investment being the proof. The long list of investors includes many having direct ecommerce experience — Yasser Bashir of Arbisoft, Romana Abdullah of High Point Ventures, Umair Javed of TkXel and Raza Saeed of PakWheels. Raza and Umair have also recently invested in a mobile application named as “News in 60”.

With the bucks flowing in, Baby Planet hopes to grow, expand and strengthen themselves in the areas of Marketing, Outreach and Human Resource. While talking to TechJuice, founder and CEO of BabyPlanet, Irfan Khan said he wants to build this ecommerce store into a brand exclusively for child and maternity products.

“We want to be the first and foremost choice for parents when they are looking to buy something for their kids. This investment can help us achieve that. We are a small team of 15. We currently have offices in Karachi and Lahore. Soon we will be operational in Islamabad.”

The team chose not to disclose the exact figure but they say their monthly order count is close to 5 digits.

With countless e-commerce stores in Pakistan, people have a wide range to choose from. But that isn’t always a good thing — and the brains behind Baby Planet know that. In an increasingly competitive ecommerce market it is a good call to specialize and remain exclusive. Provided the startup can manage their customer requirements and focus on their marketing skills, their decision is bound to pay off in the long run.

Update: The previous version of the article said that monthly orders are close to 5 digits – roughly 10,000 – which has been removed as Irfan has updated us that “we are dealing with 4 digits orders monthly and soon we will be touching 5 digits.”