Shopping

Daraz’s Appyversary: What sets the online marketplace apart? 

Last year, Daraz, the leading online marketplace in South Asia launched its new app bringing customers an enhanced, personalized experience. The new app promised something for everyone. For the first time, Daraz introduced features such as e-store and top-up, daily flash sales and collections curated for each users individual taste. Since then, the platform has come a long way. Here’s what sets it apart in the growing e-commerce landscape: 

A catalogue of 7 million products

Today, the platform boasts a catalogue of 7 million products – a significant increase from an assortment of 1 million last year. Spread out across more than 100 categories, Daraz’s catalogue offers everything from electronics, clothing, FMCGs and even cars. The platform sold its first car in March 2019, becoming the first online retailer to do so. Five months later, in August, during the Hari Bari Eid Sale, Daraz’s catalogue came to include cattle, as well. With the introduction of DFresh, the platform has brought more convenience to customers with the inclusion of fruits and vegetables in the massive assortment.

More than 2 million products on Daraz are sourced from international vendors and parked under Global Collections.

The country’s only shoppertainment platform 

Since the launch of the new Daraz app, DarazMall has become the sole shoppertainment platform in the country. The number of official brand stores has increased from 120 to 400 in the space of one year! Through innovations such as in-app gamification, Daraz has been able to merge social experiences with shopping. Top brands often sponsor games on the Daraz app so that customers playing those games are able to win games from their favourite brands. 

D League, a space within the app where a young community of digital influencers and celebrities share their tips and tricks with buyers, is another aspect of entertainment that Daraz has brought to consumers. 

Empowering customers

Moreover, with the launch of features such as image reviews and instant messaging, Daraz has been empowered customers to make informed purchasing decisions. Through Image Reviews, customers are able to gauge the experience of other buyers before deciding to buy a product. With Instant Messaging, customers are able to connect directly with all 30,000 marketplace sellers directly on the Daraz app to seek advice and details regarding products.

Daraz has covered significant ground in the past year, and aspires to continue on this path, actively driving change and transforming the way Pakistanis shop.

Sponsored
Press Release

Leave a Comment
Share
Published by
Press Release
Tags: Daraz

Recent Posts

Pakistani Passport Continues to Rank Among the Worst in the World

According to the most recent Henley Passport Index, Pakistan's passport is still one of the…

7 hours ago

November 9 Approaches: Will Iqbal Day Be a Public Holiday This Year?

As Iqbal Day approaches on November 9, Pakistan prepares to honor Allama Iqbal, the celebrated…

7 hours ago

Most Wanted Human Trafficker Taken Into Custody

GUJRAT: According to the Gujrat circle of the Federal Investigation Agency (FIA), they have arrested…

8 hours ago

Air Sial Starts Weekly Flights from Islamabad to Riyadh

Air Sial, one of Pakistan's leading private airlines, has officially launched its weekly flights from…

9 hours ago

Important Update on Profit Rates for Savings Schemes 

On Friday, the government stated that from November 4th, 2024, profit rates on National Savings…

10 hours ago

Pakistan to Legalize Bitcoin and Cryptocurrency Through SBP Act Amendments?

The federal government has proposed amendments to the State Bank of Pakistan (SBP) Act aimed…

11 hours ago