Last year, Daraz, the leading online marketplace in South Asia launched its new app bringing customers an enhanced, personalized experience. The new app promised something for everyone. For the first time, Daraz introduced features such as e-store and top-up, daily flash sales and collections curated for each users individual taste. Since then, the platform has come a long way. Here’s what sets it apart in the growing e-commerce landscape:
A catalogue of 7 million products
Today, the platform boasts a catalogue of 7 million products – a significant increase from an assortment of 1 million last year. Spread out across more than 100 categories, Daraz’s catalogue offers everything from electronics, clothing, FMCGs and even cars. The platform sold its first car in March 2019, becoming the first online retailer to do so. Five months later, in August, during the Hari Bari Eid Sale, Daraz’s catalogue came to include cattle, as well. With the introduction of DFresh, the platform has brought more convenience to customers with the inclusion of fruits and vegetables in the massive assortment.
More than 2 million products on Daraz are sourced from international vendors and parked under Global Collections.
The country’s only shoppertainment platform
Since the launch of the new Daraz app, DarazMall has become the sole shoppertainment platform in the country. The number of official brand stores has increased from 120 to 400 in the space of one year! Through innovations such as in-app gamification, Daraz has been able to merge social experiences with shopping. Top brands often sponsor games on the Daraz app so that customers playing those games are able to win games from their favourite brands.
D League, a space within the app where a young community of digital influencers and celebrities share their tips and tricks with buyers, is another aspect of entertainment that Daraz has brought to consumers.
Empowering customers
Moreover, with the launch of features such as image reviews and instant messaging, Daraz has been empowered customers to make informed purchasing decisions. Through Image Reviews, customers are able to gauge the experience of other buyers before deciding to buy a product. With Instant Messaging, customers are able to connect directly with all 30,000 marketplace sellers directly on the Daraz app to seek advice and details regarding products.
Daraz has covered significant ground in the past year, and aspires to continue on this path, actively driving change and transforming the way Pakistanis shop.
