News

Careem to become a digital Ad platform, offering additional incentives for Captains

Tuesday, February 23, 2020 – Careem, the Super App for the greater Middle East and Pakistan, has announced to become a Digital-Out-of-Home (DOOH) Ad platform by partnering with Lambda Marketing Solutions.

The partnership will pave a roadmap to offer additional sources for Captains interested in monetizing their vehicle. During the Initial phase, 5000 data-sim enabled tablets will be installed in vehicles which will deliver advertising and other content to customers which will enable brands to measure and monitor their performance in real-time.

In its pilot phase of 30 days around 20 screens were installed which has resulted in 36,000 views in a short span of time. Careem plans to complete the installation of additional 5000 screens within the next phase of 3 months which is expected to result in 3.5 million views, providing Captains and vehicle owners with additional earning opportunities.

Furthermore, the vehicles with screens will incentivise both captains and customers with free WiFi.  The platform would further be utilised to display content benefiting the community at large such as better civic sense, adherence to traffic rules and functional safety features and so on. The ceremony was held at Careem’s office in Lahore, where senior officials from both the companies were present.

On the occasion, Zeeshan Hasib Baig, CEO & Country General Manager, Careem Pakistan stated: This partnership aims to leverage high mobility, not only, offering additional incentives to Captains but also to  become a digital Ad platform by working together with brands, offering them real-time measurement and monitoring for their advertising spent.”

Shoaib Sarwar, CEO Lambda Marketing stated: “With this partnership, we are doing something extremely unprecedented, an innovative and additional means of  advertising for brands which offers real-time monitoring. Careem’s 800,000 registered Captains and high mobility impact creates a win-win situation for all stakeholders.”

Careem has more than 800,000 Captains registered on its platform so far and has invested up to 80 million dollars since its inception in Pakistan in 2016. Transforming into a Super App; Careem offers multiple opportunities as it expands its services from mobility of people to adding mobility of things as well as mobility of money including food, daily essential deliveries, peer to peer credit transfer and mobile top-ups.

Sponsored
Press Release

Share
Published by
Press Release
Tags: Careem

Recent Posts

Telecom Operators to Automatically Restore SIMs for Tax Filers

The Federal Board of Revenue (FBR) has introduced a comprehensive mechanism for blocking and unblocking…

1 hour ago

Trump’s Influence Fuels Bitcoin to Cross $100,000

Bitcoin broke the $100,000 mark for the first time on Thursday, driven by Trump's crypto-friendly…

2 hours ago

PSX Hits New Heights, Surges by 1,800 Points to Cross 97,000

On Thursday, the Pakistan Stock Exchange (PSX) 100 Index surged by 1,781.94 points, or 1.86%,…

2 hours ago

Pakistan’s IT Minister Defends Internet Restrictions: Here’s All We Know!

Shaza Fatima Khawaja, Minister of State for IT and Telecom, made it clear on Thursday…

3 hours ago

PayPal Resolves Global Outage Impacting Thousands

PayPal, the global payment processing company, announced on Friday that it had successfully resolved a…

4 hours ago

7,300 Teaching Interns Hired Across Punjab

LAHORE: Punjab government colleges have completed the recruitment of 7,354 teaching interns. The Higher Education…

5 hours ago