Dear Restaurant Owners,
The dine-in industry has taken a severe economic hit due to pandemic impacting millions of lives. We are extremely proud and thankful for your relentless efforts and commitment to get the industry back on foot which offers livelihood to millions of Pakistanis. In this open letter today, we at Careem, would like to offer an online food aggregator service to support restaurants during these tough times.
Since Careem launched its operations in Pakistan in 2016, our purpose has always been to build an app that remains a constant source of positive impact and prosperity for the people in Pakistan by simplifying lives, creating job opportunities and enabling our partners to grow.
We launched our all-new Super App in June 2020, thereby adding numerous other services to our existing ride-hailing service including Food delivery. Our Foodservice is already launched in Karachi and is planned to be launched in Lahore in October 2020, followed by Islamabad. We are new entrants in the Food market, however, the way we plan our operations is not only in the best interest of Careem but also safeguarding the interest of our restaurant partners is a key priority.
We have done some research to understand key challenges faced by restaurants, and today in order to address those challenges, we would like to make some important announcements for the restaurant industry in Pakistan. To sum it up, we would like to put forward a proposal that we believe would be fair and in the best interest of Careem as well as our restaurant partners.
in the market have barely scratched the surface. We do not mind sharing with others and definitely do not want to add barriers in the growth of others.
At Careem, we do understand the challenging times restaurants are going through and would like to ensure that the restaurant and food industry in Pakistan grows. We strongly believe that Pakistan’s food industry should get its due credit and identity it deserves. We will stand with restaurants during this tough time and in return would expect their willingness to grow together.
If you would have the same belief as us and would want to grow your business with us, please do not hesitate to contact our team via merchants.pak@careem.com.
Looking forward to hearing from you.
Sincerely,
Zeeshan Baig
CEO/Country General Manager
Careem Pakistan
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