Careem, the Super App for the greater Middle East and Pakistan, has recently appointed Haris Javed as the new Director of Marketing in Pakistan. His role includes leading the marketing team to create awareness and drive growth as Careem establishes itself as the region’s everyday Super App, expanding into new verticals (food, delivery, payments) in addition to the core ride-hailing service.
Haris holds a degree in Economics and an MBA from LUMS with executive education from INSEAD. He brings a multifaceted industry experience with him ranging from FMCGs to telcos as well as banking by working with multinational organizations which include Jazz, Coca Cola, Telenor and ABN Amro.
While expressing his gratitude, he commented:
“I am super excited to be part of a purpose driven organization, leveraging technology to simplify and improve the lives of communities. The recent advancement in the local tech ecosystem shows that Pakistan has an enormous potential to drive impact and Careem is at the epicentre of it.
Haris possesses a decade of experience in building and scaling digital products and services and has been instrumental in launching multiple large scale platforms. He also has diversified expertise in digital strategy and transformation, marketing and growth, product design, analytics, pricing as well as creating visibility for the local startup ecosystem.
Apple is reportedly preparing for a significant design overhaul with its iPhone 17 series, blending…
Karachi: A private school in Karachi has unveiled Pakistan’s first AI-powered teacher, a groundbreaking move…
Third-party apps have long been a staple of the Android ecosystem, but their appeal has…
ISLAMABAD: The Competition Commission of Pakistan (CCP) has completed its Phase-II review of Pakistan Telecommunication…
Xiaomi has shattered records by producing 100,000 vehicles in just 230 days. This is nearly…
OpenAI, in collaboration with nonprofit organization Common Sense Media, announced on Wednesday the launch of…