News

Average sale price of smartphones up by 10% globally, according to research

A new report from Counterpoint Research suggests that the average selling price (ASP) of smartphones in almost all of the major markets has risen by a considerable amount. The major markets include North America, Latin America, Europe, Middle East and Africa, Asia-Pacific, and China.

The highest increase in ASP has been noted in China, where the average price tag associated with a smartphone is now $310. Meanwhile, North America witnessed an increase of 7% in its year-over-year ASP, which now stands at $471. In fact, North America has the highest ASP right now of any market. On the other hand, Latin America is the only major market where there has actually been a year-over-year decline of 5% in the ASP, with the figure standing at $166 right now.

With global smartphone sales dropping as a result of the COVID-19 pandemic, this rise in ASP might not make sense. However, it must be noted that premium priced smartphones are still selling pretty well, having only suffered a year-over-year decline of 8%. When compared to the 23% decline in the overall global smartphone market, this is a fairly small drop indeed. Premium smartphones have been in high demand since the demand for entertainment, productivity, and communication has obviously skyrocketed during this pandemic.

Apple accounted for the majority of smartphone sales in Q2 with 34% market revenue. Meanwhile, Huawei came in second with 20% of revenue and Samsung right after with 17% of global smartphone revenue for the same quarter. Vivo and Oppo both accounted for 7% and 6% of revenue, respectively.

This is the first time Huawei (including Honor) surpassed Samsung in both shipments and revenue. This is despite the severe impacts that the US ban has had on Huawei in markets outside of China.

Sponsored
Hamza Zakir

Platonist. Humanist. Unusually edgy sometimes.

Leave a Comment
Share
Published by
Hamza Zakir
Tags: Smartphones

Recent Posts

Farrukh Sabzwari Appointed as CEO of PSX, Set to Serve for Three Years

Farrukh H. Sabzwari has been appointed Chief Executive Officer (CEO) of Pakistan Stock Exchange Company…

8 mins ago

250 Government Schools to Be Run by Private Sector

RAWALPINDI: The chairman of the Punjab Education Foundation, Malik Shoaib Awan, stated on Monday that…

1 hour ago

Pakistan Launches First National Sex Offenders Register to Combat Sexual Violence

Pakistan has taken a significant step towards addressing sexual violence and abuse with the introduction…

1 hour ago

SBP Chief Reports October Remittances Exceed $3 Billion

KARACHI: The State Bank of Pakistan (SBP) is anticipating $500 million from the Asian Development…

2 hours ago

Sindh Assembly Reveals 28,500 Govt Employees’ Spouses as Illegal BISP Beneficiaries

The Sindh Assembly was informed that over 28,500 employees of the provincial government were unlawfully…

3 hours ago

SBP Eases Policy Rate by 2.5% as Inflation Shows Steady Decline

The Monetary Policy Committee (MPC) of the State Bank of Pakistan decided to cut the…

3 hours ago