Yasmin Malik is a Telecoms Analyst associated with the UK’s largest telecoms research and analytics firm, Informa Telecoms & Media. With over 15+ years of professional experience, Yasmin is a very strong advocate for all things “Mobile” and has written and spoken extensively about the potential of the mobile platform through both local and international publications and forums. Currently, she is a Visiting Faculty for an MBA course on “Mobile Marketing Strategies” at the IBA, Karachi.