Technology

Apple unveils its revamped anti-tracking policy to prevent harmful practices

In its effort to curb the practices it believes are harmful to users, and the unintended consequences of those preventive countermeasures, Apple’s WebKit team has just released its full “Tracking Prevention Policy.” This policy is an outline of WebKit’s tracking efforts and details what types of tracking WebKit will prevent, countermeasures, and more.

Apple is taking a hard stance on online privacy with a new anti-tracking policy in Safari. The browser engineering group, responsible for maintaining the WebKit rendering engine that powers Apple’s Safari browser for macOS and iOS, said it has implemented, or will implement, the technical protections described in the document and may install defenses against additional invasive tracking techniques that come to light in the future. Here’s how the WebKit team explains the new breakdown of tracking measures detailed in the policy published today;

“This document describes the web tracking practices that WebKit believes, as a matter of policy, should be prevented by default by web browsers. These practices are harmful to users because they infringe on a user’s privacy without giving users the ability to identify, understand, consent to, or control them.“

The stance taken by the WebKit team on those trying to circumvent browser privacy protections sounds severe. “We treat circumvention of shipping anti-tracking measures with the same seriousness as exploitation of security vulnerabilities,” the policy says.

But the breadth and manner of Apple’s policy enforcement remains unspecified. That may be because covert tracking and cross-site tracking are so common – Google Analytics has documentation that describes how to do cross-domain measurement – that clarity would entail a fight with the entire ad-supported internet.

The policy suggests Apple would prefer to avoid disrupting the behavioral ad biz but allows that the company’s actions may have “unintended impact” on the advertisers, ad analytics, federated login (eg. Facebook Login), and social media widgets, among other things.

Notably, Apple has some influence, given its iOS platform rules give Safari the home field advantage and its platform control allows default distribution. But Google Chrome is so widely used that Apple’s policy may have more power as a guidepost for ad industry regulation than as a technical barrier against misbehaving marketers.

Sponsored
Sajeel Syed

I am a writer at TechJuice, overseeing IT, Telecom, Cryptocurrency, and other tech-related features here. When I'm not working, I spend some of my time with good old Xbox 360 and the rest in social activism. Follow me on Twitter: https://twitter.com/sajeelshamsi

Leave a Comment
Share
Published by
Sajeel Syed
Tags: Apple

Recent Posts

Pakistani Passport Continues to Rank Among the Worst in the World

According to the most recent Henley Passport Index, Pakistan's passport is still one of the…

16 hours ago

November 9 Approaches: Will Iqbal Day Be a Public Holiday This Year?

As Iqbal Day approaches on November 9, Pakistan prepares to honor Allama Iqbal, the celebrated…

16 hours ago

Most Wanted Human Trafficker Taken Into Custody

GUJRAT: According to the Gujrat circle of the Federal Investigation Agency (FIA), they have arrested…

17 hours ago

Air Sial Starts Weekly Flights from Islamabad to Riyadh

Air Sial, one of Pakistan's leading private airlines, has officially launched its weekly flights from…

18 hours ago

Important Update on Profit Rates for Savings Schemes 

On Friday, the government stated that from November 4th, 2024, profit rates on National Savings…

19 hours ago

Pakistan to Legalize Bitcoin and Cryptocurrency Through SBP Act Amendments?

The federal government has proposed amendments to the State Bank of Pakistan (SBP) Act aimed…

20 hours ago