Technology

Apple struggles in India after top executives quit amid slow sales

Apple’s top executives have left the company in India after the firm observed the slow sale rate. Apple’s National Sales and Distribution Chief, Rahul Jain left has left the company. Additionally, the Head of Commercial Channels along with the Head of Telecom Carriers sales, Jayant Gupta and Manish Sharma has left as well.

Apple’s struggles have largely been due to the imposition of excessive tax duties on products being imported into the country. The average price of a smartphone is $157 in India, whereas the prices of Apple products lies between $500 and $1100.

The high rates of duties being imposed on imported products make the iPhones extremely expensive for the Indian market. Apple tried to counter this by starting local production of older generations of iPhones, including the iPhone SE and iPhone 6/6s. This didn’t prove fruitful as well since Apple managed to ship merely 3.2 million phones in the first half of 2018, which means that they’re going to see a fall in revenue on a year-on-year basis.

Apple’s main competition are Android devices and a similar case can be seen in India. Overall, the Cupertino giant holds a 2% share of the Indian smartphone market. The remainder is held by Android smartphones. A research analyst at Counterpoint Research commented,”98% of the market has been warming up and becoming deeply entrenched in the Android ecosystem”. Chinese companies like Xiaomi and OnePlus have captured the Indian market successfully through their cheap phones.

After the exit of the top executives, Apple has started to restructure its sales team, according to internal sources. Question is, will the restructuring help them in gaining traction in the market or will the company still face a decline in the market?

Sponsored
Shehryar Ahmed

He covers international technology and consumer products for TechJuice. Also the Partnerships Lead, directly handles all university and college affiliations.

Share
Published by
Shehryar Ahmed

Recent Posts

Xiaomi’s SU7 Achieves New Production Record, Driving Q3 Growth

Xiaomi has shattered records by producing 100,000 vehicles in just 230 days. This is nearly…

18 mins ago

Teachers Can Now Access OpenAI’s Free AI Course

OpenAI, in collaboration with nonprofit organization Common Sense Media, announced on Wednesday the launch of…

1 hour ago

WhatsApp-Inspired Updates Under Testing in Google Messages

Google is exploring a revamped image-sharing interface in its Messages app, taking cues from WhatsApp…

2 hours ago

Create AI Video Backgrounds with YouTube Shorts’ Dream Screen

When it comes to online video streaming, YouTube is among the most well-known options. Every…

2 hours ago

Telecom Operators to Automatically Restore SIMs for Tax Filers

The Federal Board of Revenue (FBR) has introduced a comprehensive mechanism for blocking and unblocking…

3 hours ago

Trump’s Influence Fuels Bitcoin to Cross $100,000

Bitcoin broke the $100,000 mark for the first time on Thursday, driven by Trump's crypto-friendly…

4 hours ago