Apple is reducing iPhone prices through retailers in China

Ever since Apple’s iPhones have started seeing a decline in their sale numbers, it’s trying to keep the sales pushing through unprecedented price cuts.

The most recent cut in the prices of iPhones has surfaced from China, wherein, Apple has reportedly allowed hefty price cuts to their retailers which are then passing it to their buyers. The prices of iPhones were cut by a margin as huge as of $66 enabling their retailers to buy these smartphones at lowered prices, ultimately lowering the consumer price tag.

According to the most recent report from National Business Daily and Yahoo Finance, the Chinese retailers have been told to reduce their iPhone retail prices. The price cut affects all of the company’s latest smartphones including iPhone XR, iPhone 8, 8 Plus, iPhone XS and XS Max.

As the price cuts have been relegated to the retailers, different retailers are offering different price cuts. JD.com is selling iPhone XR for $899, Suning is selling it for $914. On the official Apple store for China, however, the prices of iPhone have remained unchanged. Similar discounts have also been levied on other iPhones.

The important thing here would be to see if such discounts are also rolled out to other countries, as Apple is seeing quite a significant drop in sales compared to the expected figures. We’ll have to see if this is the case.