Technology

Apple to acquire music recognizing app Shazam

The Cupertino based tech giant, Apple is reportedly planning to expand its reach in music services platform. Apple may be soon acquiring Shazam, a popular app that recognizes music by listening audio or video clips, as declared by sources of TechCrunch.

Shazam is a widely used app in the US and European countries which help by identifying any song, TV show, movie, or even an advertisement in seconds by listening to an audio clip or a fragment from a video. After recognizing the content, the app shows relevant search results, so a user can get required content.

See Also: Apple acquires wireless charging company PowerbyProxi

Sources revealed to TechCrunch, that Apple is going to sign a deal in the next week. The deal is estimated to be worth around $400 million, however, some experts also predict it to be in 9 figures. However, the deal will be made at a lower value than company’s total value of $1.02 billion, achieved after the startup earned in its last funding round in 2015.

Shazam has passed 1 billion downloads last year and the numbers are likely higher now. The apps interesting features like Artists on Shazam, Music Streaming, and augmented reality based marketing service has been intriguing for many users.

Shazam is also a major source of sending massive traffic to the like of Snapchat, Apple Music, and Spotify another popular music service. This could be the reason that Apple has been interested in acquiring the app to attract more users to Apple Music platform with unique AR features of the app.

Apple is quite open for acquisitions, even in the music services field, the tech giant had earlier acquired Beats for $3 billion, which is the most valued acquisition by the company until now. The company’s interest in acquiring startups working on augmented reality is also high, as recently it has acquired augmented reality startup VRvana for $30 million.

Sponsored
Sajeel Syed

I am a writer at TechJuice, overseeing IT, Telecom, Cryptocurrency, and other tech-related features here. When I'm not working, I spend some of my time with good old Xbox 360 and the rest in social activism. Follow me on Twitter: https://twitter.com/sajeelshamsi

Share
Published by
Sajeel Syed

Recent Posts

SBP Announces December 25 as a Bank Holiday

The State Bank of Pakistan (SBP) has officially declared Wednesday, December 25, 2024, as a…

22 mins ago

Greentree Holdings Ltd Aims for 35% Stake in TRG Pakistan

AKD Securities, the manager of the offer, informed the main stock exchange on Monday that…

47 mins ago

PTV Faces Criticism Over Misleading Chemotherapy Statements

ISLAMABAD: On Pakistan Television (PTV), medical experts raised serious concerns over false information on chemotherapy…

1 hour ago

OpenAI Rolls Out Advanced Voice Mode for macOS ChatGPT App

OpenAI has introduced Advanced Voice Mode to ChatGPT's desktop applications for macOS apps, enabling users…

1 hour ago

Garena Free Fire India Launch Rumors: What Fans Need to Know

Reports suggest that Garena Free Fire is set to make a much-anticipated return to India.…

19 hours ago

Albania Bans TikTok for One Year: Here’s the Reason!

The Albanian government has announced a ban on the social media platform TikTok for a…

23 hours ago