News

Amazon Cracks Down on Fake Reviews Using AI

According to Amazon, the ‘fake review spotting’ AI tool uses machine learning to find relations between a purchasing account and the seller

If you are an avid online shopper, reviews are what you trust, they give you a better detail about the quality and type of product that you are going to receive before you have it in your own hand, but what if we tell you that at least 4% to 30% of the reviews posted on every e-commerce store or marketplace are fake.

Sounds shocking right? It sure does; it also means that a lot of our shopping decisions we make come after reading fake reviews posted by the seller itself.

Ecommerce platforms, both big and small, have been trying to counter this problem for years but sellers have always found newer and foolproof ways to continue benefiting from fake reviews and comments.

Fake reviews can be easily spotted if someone has a very high percentage of five star reviews, but it’s almost impossible to judge them otherwise on a larger scale.

Amazon, the world’s biggest e-commerce company, however has now harnessed the powers of AI to tackle fake reviews and will use this new technology to identify reviews and comments that are not genuine.

The company has spent a lot of its fortune towards machine learning models which analyze a number of different data points to find any fraudulent behavior.

“We use machine learning to look for suspicious accounts, to track the relationships between a purchasing account that’s leaving a review and someone selling that product,” said Amazon’s customer trust head, Dharmesh Mehta.

“Through a combination of both important vetting and really advanced machine learning and artificial intelligence – that’s looking at different signals or behaviors – we can stop those fake reviews before a customer ever encounters it,” he added.

Amazon has had some previous success catching sellers that use fake reviews; the e-commerce giant has found over 23,000 social media groups with over 46 million members, all of which facilitated fake reviews on e-commerce platforms.

 

Read more:

Sponsored
Abdullah Shahid

Leave a Comment
Share
Published by
Abdullah Shahid

Recent Posts

Pakistani Passport Continues to Rank Among the Worst in the World

According to the most recent Henley Passport Index, Pakistan's passport is still one of the…

18 hours ago

November 9 Approaches: Will Iqbal Day Be a Public Holiday This Year?

As Iqbal Day approaches on November 9, Pakistan prepares to honor Allama Iqbal, the celebrated…

19 hours ago

Most Wanted Human Trafficker Taken Into Custody

GUJRAT: According to the Gujrat circle of the Federal Investigation Agency (FIA), they have arrested…

20 hours ago

Air Sial Starts Weekly Flights from Islamabad to Riyadh

Air Sial, one of Pakistan's leading private airlines, has officially launched its weekly flights from…

20 hours ago

Important Update on Profit Rates for Savings Schemes 

On Friday, the government stated that from November 4th, 2024, profit rates on National Savings…

22 hours ago

Pakistan to Legalize Bitcoin and Cryptocurrency Through SBP Act Amendments?

The federal government has proposed amendments to the State Bank of Pakistan (SBP) Act aimed…

22 hours ago