AI Takes Center Stage in Zoom’s Rebrand

In the past, phone calls and texts were enough to stay connected. However, video calls have now become a popular way for friends, family, and coworkers to communicate. Among the many options available, Zoom is likely one of the most recognizable names in video chat applications.

That said, Zoom faces stiff competition from platforms like Slack and Google Meet. In response, the company is taking a bold step by rebranding itself from Zoom Video Communications Inc. to Zoom Communications Inc., signaling a shift in its strategic focus.

Revolutionizing the Future Through AI

It was reported on the company blog that the brand has become “an AI-first company delivering modern, hybrid work solutions that enable you to collaborate seamlessly.” Things are about to change, but that hasn’t stopped it from growing; it has added a plethora of features and services to its portfolio that go beyond video services.

A lot of brands are using AI in their current and future advancements, and this one is no exception. The website copy states that the Zoom AI Companion will serve as the “heartbeat” of the brand’s development and be “critical in helping our customers uncover new opportunities for greater productivity.” In the Zoom Workplace, the AI assistant will become a constant.

Many people’s time is wasted on basic tasks like “summarising meeting tasks, drafting email responses, and preparing for meetings.” This is something that this system can take care of for users. The fundamental objective is to help people save time so that they may do more and make the most of their workdays. Even more hopeful, the brand revealed that its AI might be able to free up a whole day.

It would appear that Zoom isn’t doing much to deviate from the norm when compared to other businesses, and this is something that many other companies are already doing. It is hardly surprising that Zoom would seek to adapt in order to maintain its position as a market leader, given that the brand’s popularity peaked during the pandemic.